打造营销文化系统,走文化营销之路

产品同质化日趋严重的今天,文化营销已经成为一把争夺市场、吸引合作者的利器。在众多国际品牌的文化冲击下,中国企业必须尽快学习、引进文化营销的理念和方法。企业应该在结合中国的优秀传统文化和现代先进管理思想的基础上,打造符合中国企业现状的营销文化系统,走文化营销之路,代表先进的文化参与全球范围内的资源整合,是中国企业自强与世界。     

智能用电服务系统在电力营销方面的应用推广

随着我国社会经济和科学技术的发展,在电力企业中,通过运用先进的智能化系统,提高了电力企业的供电服务质量,并且进一步促进了电力企业经济效益的最大化。主要针对智能用电服务系统在电力营销方面的应用推广进行了相关方面的分析和研究,旨在进一步实现电力企业的快速发展。     

电子商务为林产品销售带来的机遇和挑战

根据当前我国林产品销售存在的不足之处,本文简单分析了电子商务为我国林产品销售带来的新的机遇和挑战,并结合我国林业企业特点,提出在林产品营销系统中运用电子商务工具的几点构想。     

汽车四位—体店在发展过程中的异化

对四位一体(即：整车销售、售后服务、信息反馈、配件供应，简称“4s”。)营销系统进行了研究并探讨了优势所在。结合“4S”模式流程图，指出“4S”营销系统并非完美无缺，其也存在种种问题，在一些汽车发达国家已经受到冲击。最后，综合“4S”的优势及劣势所在得出结论：四位一体营销系统既不可能一统天下，也不能在短时间内消亡，它将长时间与其他多种销售方式共存。     

人机界面软件在水泵厂试水车间中的应用

介绍了人机界面软件的一些特点、系统组成、功能及在水泵厂自动化系统中的应用,该系统负责完成水泵厂设备的监控及检测,说明该系统是当代工业控制中值得推荐的系统。     

电能计量自动化系统在县级供电企业的应用

随着社会经济的不断发展,科技的不断进步,计量自动化系统在实际应用中越来越广泛。电能计量自动化系统不仅能够帮助工作人员全面系统地了解电网的运行状况,而且还能保证电网运行的安全。电能计量自动化系统能够对供电企业快速地掌握用电情况,对人们生活中的用电需求进行一定的调整,能够进一步提高用电效率,更好地促进我国国民经济的发展。电能计量自动化系统是供电企业中营销精细化管理的重要组成部分,该系统在县级供电企业实际应用中取得了良好的效果。     

洪雅林场木材营销系统的现代化管理（1）

王静四川省洪雅林场本文从洪雅林场木材的产、供、销实际情况出发，分析了木材营销的现状和业务流程，提出了木材营销管理系统的大致框架，并简要剖析了现行手工系统中存在的问题。     

地铁火灾报警系统方案分析及选择

地铁火灾报警系统是地铁上必不可少的设备。对两种火灾报警系统设计方案的系统架构和总线机制进行了描述及对比分析。     

区域物流系统动力学仿真研究

将系统动力学基本原理与现代物流有机结合,探讨区域物流系统动力学的全新理念与建模方法.根据区域物流系统的特点,建立区域物流系统动力学模型,通过时哈尔滨市南岗区区域物流系统的实例分析,论证该模型的实用性与指导意义,并证明所建立的区域物流系统模型是研究区域物流问题可行和有效的方法.     

烟气连续监测CEMS系统在2×600MW火力发电湿法脱硫中的应用

针对华电集团武乡和信发电有限责任公司2*600MW机组湿法脱硫系统烟气分析系统CEMS进行了系统及无线网络上传至环保局监控系统描述,对在运行期间出现的问题进行分析改造.     

Decomposition and nutrient loss from prunings of different contour hedgerow species in tea plantations in the sloping highlands of Sri Lanka

Contour hedgerows of multipurpose tree species in the sloping tea lands of Sri Lanka are expected to reduce soil erosion and also add significant amounts of plant nutrients to the soil via periodic prunings. The objective of this experiment was to characterize the biomass decomposition pattern and quantify the amount of nutrients added through prunings of six tree species (Calliandra calothyrsus, Senna spectabilis, Euphatorium innulifolium, Flemingia congesta, Gliricidia sepium and Tithonia diversifolia) currently being used in hedgerows associated with tea. Withered leaf and stem prunings (50 g) were enclosed in 2-mm litter bags, placed at 5-cm depth and retrieved after one, three, six, nine and 12 weeks. Loss of initial dry weight, N, P and K was measured. Single exponential decay function adequately described both dry weight and nutrient loss. Tree species differed significantly in their rate of breakdown with decomposition constants (k) varying from 0.0299 to 0.2006 week⁻¹ for leaves and from 0.0225 to 0.0633 week⁻¹ for stems. Gliricidia showed the highest k for leaves with the rest in the following descending order: Senna > Tithonia ≥ Euphatorium > Calliandra > Flemingia. A similar pattern was observed for loss of all nutrients with Calliandra and Flemingia always having lower k values than the rest. Although N immobilization was not observed, immobilization of P and K was observed during the first week of incubation in some species, particularly in stem prunings. Annual biomass of prunings differed significantly between tree species in the following descending order: Calliandra > Senna > Flemingia > Tithonia > Gliricidia > Euphatorium. Calliandra added the greatest amount of nutrients annually to the soil with Euphatorium adding the least. Calliandra prunings provided the annual total K requirement and 49% of the N requirement of mature tea. However, none of the species provided more than 5% of the P requirement. It is concluded that among the tree species tested, Calliandra and Flemingia are the most suitable for contour hedgerows in tea plantations of this agroclimatic region because of their higher soil nutrient enrichment capacity and slower decomposition rates which would minimize leaching losses. This revised version was published online in June 2006 with corrections to the Cover Date.     

Effects of Seed Weight and Seed Type on Early Seedling Growth of Pinus sylvestris under Harsh and Optimal Conditions

The effects of seed weight and seed type on seedling growth of Pinus sylvestris (L.) were studied by seeding individually weighed orchard and stand seed in different mixtures under harsh (direct seeding in field) and optimal (seeding in nursery) conditions. In the nursery experiment an increase in the seed weight from 3 to 7 mg increased the seedling height by 10-27% and total weight by 27-113%, and decreased the height/diameter ratio by 5-6% after 2 yrs. With elimination of seed weight effects, orchard seedlings were 2% taller than stand seedlings in year 2. Without elimination of seed weight effects, orchard seedlings were 7-13% taller. In the field experiment an increase in the seed weight from 3 to 7 mg increased seedling height by 18-65%, stem volume by 81-274% and the number of top-buds by 23-34% in year 5. After elimination of seed weight effects, orchard seedlings were 7-13% taller than stand seedlings and without elimination of seed weight effects 20-21% taller after 5 yrs. Even after elimination of both seed weight and genetic effects orchard seedlings were 3-9% larger than stand seedlings in the field experiment. In conclusion, the influence of seed weight and seed type on growth traits and slenderness is highly significant and the influence seems to be greater in harsh conditions.     

Modelling of adequate pretwist for obtaining straight timber

Abstract

Wood in general and wooden studs in particular are often distorted owing to uneven shrinkage during the drying process in the sawmill. Twist is often the most detrimental of all types of distortion, and it is caused by spiral grain in combination with variations in moisture content. For sawmills, the objective is to produce dried, straight boards, and one method of dealing with boards with excessive spiral grain is to sort them out and then dry them in a pretwisted position to obtain straight boards after drying. A model using the finite element (FE) method for the simulation of drying twist distortions was first calibrated against laboratory experiments in which boards were dried with and without restraints and pretwists. After the calibration, the FE results were compared with industrial test results for boards that were dried without restraints or with restraints with zero pretwist, i.e. straight restraints. The FE model used an elastic–ideally plastic material model to obtain permanent deformations. The calibration was to set the yield stresses so that there was a good match between FE results and results from the laboratory experiments. The comparison between the industrial test results and the FE results showed that the FE model is capable of realistic simulations of drying boards with and without restraints and presumably also pretwists.     

Potential to harness superior nutritional qualities of exotic baobabs if local adaptation can be conferred through grafting

Baobab leaves form an important part of the local diet in Sahel countries and elsewhere in Africa. Existing leaf nutritional data and agroforestry performance information are based solely on Adansonia digitata L., the baobab of continental Africa. The introduction potential of Adansonia species from the center of diversity in Madagascar and from Australia remains untapped. To assess this potential, the mineral contents and B₁ and B₂ vitamin levels of dried baobab leaves were determined for five-year old trees of A. digitata, A. gibbosa (A. Cunn.) Guymer ex D. Baum, A. rubrostipa Jum. & H. Perrier (syn. A. fony Baill.), A. perrieri Capuron and A. za Baill. grown in an introduction trial in Mali. Nutritional data were evaluated against survival and vigor to identify promising germplasm. Leaf vitamin and crude protein contents were highest in the Madagascar species, especially A. rubrostipa (B₁ 88 mg 100 g⁻¹, B₂ 187 mg 100 g⁻¹, protein 20.7% dry weight). However, the local species far outperformed the introductions in survival, tree height, basal diameter and resistance to termites. We suggest grafting as a way of harnessing the vigor of well-adapted local baobab varieties to the superior nutritional profiles of A. rubrostipa and others. Cross-species grafting tests in Adansonia were successful, thus creating new agroforestry possibilities with different scion/rootstock combinations.     

Biogeochemical impacts of clearfelling and reforestation on blanket-peatland streams: II. major ions and dissolved organic carbon

Streams and drains in blanket-peatland forest in western Ireland were sampled weekly over 5 years, 1996–2000, using continuous, depth-proportional passive sampling. Analysis was for pH, alkalinity by Gran titration, anions by IC, metals by ICP, aluminium speciation by loaded-resin exchange, and dissolved organic carbon (DOC) by absorbance at 320 nm.

Effects of felling are identified graphically from two forest drains whose catchments (both about 1 ha) were clearfelled, and partial clearfelling of one larger catchment (somewhat over 1 km²), in summer 1999. Calcium concentrations and alkalinity were increased in the drain- and streamwater from the felled areas. The pH was increased in drains, while in the larger stream, pH range decreased while the mean increased. Phosphorus increased markedly with clearfell, in the absence of recent fertilising, and also increased with fertilising; these results are reported in an accompanying paper. Ammonium-nitrogen concentrations were increased in the two drains with felling, and temporarily decreased in the larger stream. Nitrate increased in some cases. Potassium and manganese concentrations also increased. Concentrations of DOC and organic monomeric aluminium increased gradually, subject to a continuing strong annual cycle. There were no clearfelling effects on concentrations of solphate, suspended solids or inorganic monomeric aluminium. In the two drains (fully clearfelled), concentrations of sodium, chloride and magnesium, and conductivity, were all reduced after felling. Fertilising effects other than for phosphorus were indistinct.

Effects of the combined clearfell–reforestation treatment were testable statistically, using randomised intervention analysis, between two larger streams (1 km²) as a treatment–control comparison. There were statistically significant positive responses in streamwater concentrations of nitrate, potassium, calcium, DOC and aluminium fractions. The implications for management practice depend on whether the loss of nutrients is sustainable for future crop productivity, and whether critical limits and loads of receiving ecosystems are exceeded.     

Effect of Drought on Growth and Mortality of Actively Growing Norway Spruce Container Seedlings Planted in Summer

Survival, root egress and height growth of 13-month-old actively growing Norway spruce ( Picea abies (L.) Karst.) container seedlings exposed to preplanting drying treatments (0, 4, and 8 days) and postplanting drought periods (1, 2, 3, and 4 weeks) were studied in the field between 5 July and 18 August 1999. The mortality of seedlings increased and the height growth and root egress decreased throughout the postplanting drought period. Postplanting performance was also affected by preplanting drying treatments. The results indicate that no risk of excessive mortality and growth restrictions occurs when actively growing seedlings are planted in summer, provided that seedlings are well watered before planting and the drought period does not exceed 3 weeks.     

Rehabilitation of diseased cacao fields in Peru through shade regulation and timing of biocontrol measures

The objective of this case study was to test the effectiveness of biocontrol for the rehabilitation of abandoned, diseased (moniliasis, witches' broom and black pod) cocoa and to develop testable hypotheses regarding the effect of shade and biocontrol timing. Three trial fields differed in their shade regimes. Biocontrol was administered starting either at flowering or pod filling. Disease incidence and yield were compared with cultural control alone. Biocontrol reduced moniliasis from 49% to 25%, independent of the shading regime and application time. Witches' broom was most severe without shade and unaffected by biocontrol. No significant effects on black pod were observed. Although biocontrol increased percentage healthy fruit independent of shading and timing, only the shaded plot with biocontrol from flowering onwards responded with increased yield. Our hypothesis is: 'In the rehabilitation of abandoned cacao, only fields under sustainable shade management and early onset of biocontrol can realise their production potential.' This revised version was published online in June 2006 with corrections to the Cover Date.     

qPCR quantification of Ophiognomonia clavigignenti‐juglandacearum from infected butternut trees under different release treatments

The use of a molecular assay for quantifying conidia of Ophiognomonia clavigignenti‐juglandacearum, the fungal pathogen responsible of butternut canker, was investigated. Purified DNA from conidia collected on glass fibre filters of a passive rain collectors was quantified using a TaqMan real‐time quantitative polymerase chain reaction (qPCR) assay. The qPCR assay could specifically discriminate the target species from all other North American known species of Ophiognomonia, and it was sensitive enough to repeatedly detect one conidium. A linear relationship between numbers of conidia and qPCR C_t values was determined, and used to assess the sporulation of the pathogen under trees that were released to promote their vigour. In total, 977 samples of field‐captured conidia from 49 trees, at two locations, and from two successive growing seasons were analysed. No significant difference of sporulation was observed under control and release treatments. However, our results demonstrated that qPCR assay was reliable for detecting and quantifying O. clavigignenti‐juglandacearum from environmental samples, which will be useful to assess further control methods for this disease.     

The potential of alley cropping in improvement of cultivation systems in the high rainfall areas of Zambia I. Chitemene and Fundikila

Three trials investigating the potential of alley cropping to improve the traditional systems of cultivation, chitemene and fundikila, in the Northern Province of Zambia are described. Flemingia congesta, Tephrosia vogelii, and Sesbania sesban, were grown in association with finger millet, groundnut, cowpea, and maize in various traditional cropping sequences. The indigenous species Tephrosia vogelii and Sesbania sesban were not able to withstand repeated pruning and the long following dry season, and were replaced with Calliandra calothyrsus, and Cassia spectabilis.Over a four year period, there was no benefit by alley cropping with any of the tree species on crop yields, and yields in alley crop treatments even dropped significantly below the control treatments in the fourth year, casting doubt on the potential of alley cropping for sustainable production. There was also no consistent effect on soil chemical characteristics in any of the trials. It was suggested that this lack of beneficial response to alley cropping was due to low tree biomass production low quality of prunings, and an inappropriate cropping sequence. There was no evidence that alley cropping contributed to enhanced nutrient recycling, despite substantial localised pools of soil nutrients, particularly in the chitemene, with which recycling could potentially occur.     

Toxicity of biocide GCSC-BtA on arthropod pests under different temperature conditions

The present research dealt with the toxicity of GCSC-BtA (Germany–China Scientific Cooperation-Bacillus thuringiensis-Abamectin), a new type biocide developed by conjugating a toxin from Bacillus thuringiensis (B.t.) with Abamectin from Streptomyces avermitilis, on arthropod pests under different temperature conditions. The results showed that GCSC-BtA possessed higher toxicity than B.t. crystal, Abamectin or Cypermethrin, with pest mortalities of 97.9, 93.7, 96.4, 82.3 and 96.7% for Tetranychus cinnabarinus (Boisd.) (Acari, Tetranychidae), Frankliniella occidentalis Pergande (Thys., Thripidae), Aphis fabae Scopoli (Hom., Aphididae), Plutella xylostella (L.) (Lep., Plutellidae) and Cameraria ohridella Deschka et Dimić (Lep., Gracillariidae), respectively. Toxicities of GCSC-BtA to T. cinnabarinus and P. xylostella decreased significantly at the older developmental stage with an exception that egg stage had the highest tolerance, in which LC₅₀s of GCSC-BtA were 0.0001, 0.0019 and 0.0708 mg/ml for nymph, adult and egg of T. cinnabarinus, and that 0.0399, 0.2035 and 0.9033 mg/ml for the 2nd instar larvae, 4th instar larvae and egg of P. xylostella, respectively. Also, the biocide was more effective to the lower stage of A. fabae than the higher one with LC₅₀s of 0.0023, 0.0086 and 0.0171 mg/ml against 1st instar nymph, 3rd instar nymph and adult, respectively. In general, toxicity of the new type of biocide was positively related to temperature against all the tested pests, except against T. cinnabarinus, where it was almost similar at the three temperature conditions. GCSC-BtA displayed significantly lower toxicities at 15/20°C than 20/25°C or 25/30°C against F. occidentalis, A. fabae, P. xylostella and C. ohridella. However, no significant difference was found in the toxicities against F. occidentalis, A. fabae and C. ohridella above 20°C, whereas toxicity against P. xylostella increased as temperature raised. Therefore, to achieve higher efficacy in the field, application rate and time should be devised according to these factors.