| 大学生网络购物心理与行为模式研究——以南京地区为例 |
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| 引用本文： | 周丽,林小娟,邱晶晶,崔香兰,徐婵,朱毅华.大学生网络购物心理与行为模式研究——以南京地区为例[J].农业图书情报学刊,2008,20(7). |
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| 作者姓名： | 周丽 林小娟 邱晶晶 崔香兰 徐婵 朱毅华 |
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| 作者单位： | 南京农业大学,信息管理系,南京,210095 |
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| 基金项目： | 南京农业大学校科研和教改项目 |
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| 摘 要： | 本研究以南京高校在校大学生为调查对象,对影响大学生网络购物意向的因素进行实证研究?并提出了商家如何迎合大学生购物心理的营销建议,以提高网站的营销效果.
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| 关 键 词： | 网络购物 消费心理 大学生 |
Study on Undergraduate Online Shopping Psychology and Behavior models——Taking Nanjing Region as an example |
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| ZOU Li,LIN Xiao-juan,QIU Jing-jing,CUI Xiang-lan,XU Chan,ZHU Yi-hua.Study on Undergraduate Online Shopping Psychology and Behavior models——Taking Nanjing Region as an example[J].Journal of Library and Information Sciences in Agriculture,2008,20(7). |
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| Authors: | ZOU Li LIN Xiao-juan QIU Jing-jing CUI Xiang-lan XU Chan ZHU Yi-hua |
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| Abstract: | This study has taken the university undergraduates in Nanjing as an object to study the facts that effect undergraduates' psychology and behavior on online shopping.At the same time,we have brought forward shopping websites building advices in order to improve marketing effects. |
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| Keywords: | online shopping consumption psychology undergraduate |
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