| 《读者》宗教性特质十年透析 |
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| 引用本文： | 李安定.《读者》宗教性特质十年透析[J].河北农业大学学报(农林教育版),2005,7(4):100-104. |
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| 作者姓名： | 李安定 |
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| 作者单位： | 西北大学,新闻学院,陕西,西安,710069 |
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| 摘 要： | 从编排导向、内容定位和广告设置等3个侧面对《读者》近十年的期刊进行了分析,发现《读者》中间蕴含着深深的宗教性特质.这种特质依次可分为3个层面,即显性宗教层面、隐性宗教层面和拜物宗教层面.显性宗教层面折射了祖先崇拜的痕迹,隐性宗教层面偏好于人性的取舍,而广告的设置上则隐含着深深的拜物教的因素,这3个层面互相影响,制约着《读者》的进一步发展.
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| 关 键 词： | <读者>显性宗教 隐性宗教 拜物宗教 单面性 |
| 文章编号： | 1008-6927（2005）04-0100-05 |
| 收稿时间： | 2005-06-15 |
| 修稿时间： | 2005年6月15日 |
On the religious characteristics of Readers in the last decade |
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| LI An-ding.On the religious characteristics of Readers in the last decade[J].Journal of Agricultural University of Hebei,2005,7(4):100-104. |
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| Authors: | LI An-ding |
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| Abstract: | This thesis is intended to analyze Readers in terms of edition orientation,content location and advertisement arrangement and it has been found that this periodical is deeply rooted in religion,whose religious traits fall into three sections: manifest religion,latent religion and fetish religion.The first section reflects the remnants of antecedent worship,humanity factor is preferable in latent religious level,and fetishism is hidden in the arrangement of advertising in Readers.The three factors affect each other,which determines further development of this periodical. |
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| Keywords: | Readers manifest religion latent religion fetishism singularity |
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