丝绸之路经济带背景下陕西省农产品品牌建设研究

在丝绸之路经济带的大背景下,中国农产品的贸易发展速度加快,经济链条得到延伸。陕西省作为丝路经济带的起点,其农产品的发展却面临着来自国内外农产品的强力冲击,为了能够更好地满足经济全球化的市场需求,促进我国农业经济的发展,强化对于陕西省农产品的品牌建设。本文通过对陕西省农产品品牌现状的分析,围绕品牌观念、技术支撑、市场开发三个方面,基于政府和企业角度探讨陕西省农产品品牌建设的对策,并据此提出了加快陕西省特色农产品品牌发展的建议,以期对陕西省农产品品牌建设提供创新思路。

Research on Agricultural Brand Construction of Shaanxi Province under the Background of Silk Road Economic Belt.Miaozhijuan1 Tianxiaoyan2 Lijiayu3

Under the background of the Silk Road Economic Belt, the trade of China"s agricultural products has been accelerated and the economic chain has been extended. As the starting point of the Silk Road Economic Belt, The development of Shaanxi"s agricultural products is confronted with the strong impact from domestic and foreign agricultural products. In order to better meet the market demand of economic globalization, promote the development of China"s agricultural economy, and strengthen the brand construction of Shaanxi"s agricultural products. In this article, through analyzing the current situation of shaanxi province agricultural products brand, around the brand concept, technical support, market development of three aspects, based on the government and enterprise Angle discusses countermeasures for the construction of brand of agricultural products in Shanxi Province, and advances some Suggestions on accelerating the development of shaanxi province characteristic agricultural products brand, in order to provide innovative ideas of agricultural products brand construction in shaanxi province.