| 地理标志权价值评价探析——基于黑龙江五常大米的案例研究 |
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| 引用本文： | 刘妍,李秀丽.地理标志权价值评价探析——基于黑龙江五常大米的案例研究[J].黑龙江八一农垦大学学报,2011,23(4):108-112. |
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| 作者姓名： | 刘妍 李秀丽 |
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| 作者单位： | 黑龙江八一农垦大学经济管理学院,大庆,163319 |
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| 摘 要： | 随着人们对原生态、原产地、绿色纯天然地理标志产品的追崇，品牌意识的增强，使得商家和消费者不断意识到地理标志权的价值重要性。在这种背景下，文章以地理标志权价值为研究对象，对地理标志权进行了概念的界定及特性的分析，探析了地理标志权价值评价影响因素及地理标志权价值评价体系，以五常大米为研究案例，通过层次分析法与模糊综合评价法...
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| 关 键 词： | 地理标志权 层次分析法 模糊综合评价 价值 |
The Research and Analysis of Geograghy Indication Value Base on Wuchang Heilongjiang Rice |
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| Liu Yan,Li Xiuli.The Research and Analysis of Geograghy Indication Value Base on Wuchang Heilongjiang Rice[J].Journal of Heilongjiang August First Land Reclamation University,2011,23(4):108-112. |
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| Authors: | Liu Yan Li Xiuli |
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| Institution: | Liu Yan,Li Xiuli(College of Economics and Management,Heilongjiang Bayi Agricultural University,Daqing 163319) |
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| Abstract: | With the pursue careers of original ecology,origin,georaphical indication of natrual green products,and strenthening brands awareness,the businesses and consumers continue to recognize the value of the right of the importance of ght georaphical indications.In this context,the article renders the right of the value of GI study as the object,analyze the definition and characteristics of the right of GI,and study the value evaluation factors and evaluation system of Geographical Indications.Take the WUCHANG ri... |
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| Keywords: | Geographical Indications AHP fuzzy comprehensive evaluation value |
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