森林康养步道五感体验需求与潜在游客体验意愿分析

【目的/意义】通过探索五感体验需求对潜在游客体验意愿的驱动影响,以期能够准确理解与把握潜在游客的行为意向,为森林康养步道设计提供理论参考。【方法/过程】以潜在游客为研究对象,借助AMOS构建结构方程模型,并引入“认知程度”这一调节变量进行层级回归分析。【结果/结论】结果表明:五感体验需求对潜在游客选择体验森林康养步道的意愿具有正向显著影响;在森林康养步道中,对五感体验需求影响最大的为触觉体验需求,其次为嗅觉体验需求、视觉体验需求和听觉体验需求,影响最小的是味觉体验需求;潜在游客对森林康养的认知程度对于五感体验需求与体验意愿之间的关系具有正向调节作用。     

风险感知、保险认知与养殖户肉鸡保险购买意愿 ——基于肉鸡主产区的实证分析

风险管理是现代农业经营中的重要问题，随着农业市场化程度的加深，肉鸡产业面临着多种风险来源的冲击。农业保险作为有效的现代风险管理工具，在保障产业可持续发展、减少农户家庭收入波动方面发挥了重要作用。基于行为金融理论，利用江苏、安徽、山东、河南和辽宁5个肉鸡主产区的调研数据，运用有序Logit模型，分析风险感知与保险认知对养殖户保险购买意愿的影响，探讨两者间的交互影响机制。结果表明，尽管66.43%的农户认为肉鸡养殖保险在风险管控中的必要性较强，但86.43%的农户对保险内容的了解程度不高，仅有20.71%的农户具有强烈的保险购买意愿。生产风险感知对养殖户的保险购买意愿有促进作用。保险认知中，农户对保险重要性认知程度对其保险购买意愿有促进作用；农户对保险内容的了解程度对其保险购买意愿具有显著的抑制作用，主要由于当前肉鸡保险产品设计不合理，保险内容与农户需求不匹配，保险理赔效果不佳，对保险内容了解程度越高反而会降低农户的购买意愿。风险感知和保险认知间存在交互影响，即风险感知对农户保险购买意愿的提高效果会随着对保险重要性认知程度的提高而增强，随着对保险内容了解程度的提高而减弱。因此，政府应加强农户的风险管理教育与培训，提高其风险管理意识，同时完善和优化当前肉鸡保险的内容，使之与农户需求相匹配，并通过更广泛的宣传来提高养殖户对于肉鸡保险的认知，从而增强农户对保险的购买意愿。     

消费者食物浪费行为影响因素分析——基于计划行为理论的视角

巨大的食物浪费会造成严重的环境、社会和经济后果,阻碍社会的发展。消费者是食物浪费产生的主要原因,为了有效减少食物浪费,就必须了解消费者食物浪费行为的影响因素。基于计划行为理论,利用961个消费者的调查数据,从食物和环境相关行为两个角度,分析消费者食物浪费行为,探讨消费者食物浪费行为的影响因素。结果表明,消费者食物浪费量较大,占总食物量的16.52%。一般态度、金钱态度、环境态度、主观规范、个人规范和知觉行为控制均显著正向影响消费者减少食物浪费意愿,其中,环境态度对减少浪费意愿的影响最大,其次是食物浪费的一般态度和知觉行为控制,个人规范影响最小。而减少食物浪费意愿则显著负向影响消费者的食物浪费行为。因此,为有效减少食物浪费,提出加强沟通宣传、改变消费者对食物浪费的行为态度;规范相关条例制度、强化消费者减少食物浪费的规范;同时加强相关培训教育、提高消费者对食物浪费行为的知觉行为控制的建议。     

资本禀赋、技术认知与农户耕地低碳利用意愿

耕地低碳利用对于减少农业温室气体排放,促进农业持续健康发展具有积极意义。建立资本禀赋、技术认知的理论分析模型和研究假说,利用湖北省347户农户的调研数据,在测度农户资本禀赋、耕地低碳利用技术认知的基础上,采用Logit模型、中介效应模型、调节效应检验方法,就资本禀赋、技术认知与农户耕地低碳利用意愿的关系进行实证研究。结果发现,资本禀赋不仅对农户耕地低碳利用意愿在1%水平上有显著的直接正向影响,还会通过技术认知这一中介变量在1%水平上产生显著的间接正向影响,环境素养在农户自我效能认知和耕地低碳利用意愿间发挥正向调节作用。据此,建议从经济资本、社会资本、文化资本3个角度提升农户的资本禀赋,通过多种渠道提升农户对耕地低碳利用的认知水平,提高农户环境素养。     

工程监理在公路投资控制中的作用

本文作者根据自己多年的工程实践,并结合我国国情,对工程监理在公路投资控制中的作用的全过程进行了较全面的论述。     

工程咨询企业与投资体制改革

本文论述了投资体制改革的基本内容、原因及意图,并阐述了对工程中介机构的影响及企业应对的策略。     

易县旺隆建立生态农业结构短期经济效益的评价

根据低山丘陵区的特点,因地制宜地实行农、林、果、牧等生物措施与工程措施相结合,充分发挥当地的资源优势,建立良性的生态农业结构,取得短期的经济效益,是开发低山丘陵区的有效途径。     

Application of real options theory to forestry investment analysis

This paper demonstrates the utility of the real options approach to forestry investment analysis. The main objectives are to discuss the real option theory and show how it can be adopted to model uncertainty and managerial flexibility in forest management and investment. Secondly, we show how to calculate the option values of selected options that may be available to managers of forest industry firms. The paper provides an empirical application, which compares a forestry investment using the static Faustmann model and the real options approach. Four management options are used for the real options approach: an option to delay reforestation, an option to expand the size of the wood processing plant, an option to abandon the processing plant if timber prices fall below a certain level or due to corporate take-over, and multiple options that evaluated all three options together. All options were evaluated using the binomial option-pricing model, where timber values are assumed to follow a multiplicative binomial process. The results show that the Faustmann analysis rejected the investments as unprofitable, while the option analysis showed that all three options were highly valuable if exercised. When real options are considered, the traditional Faustmann model for assessing the profitability of a forestry investment may fail to provide an adequate decision-making framework because it does not properly value management's ability to adjust to shocks in the economy, as well as risks and uncertainty.     

Determinants of equity-based entry mode choice in the forest sector: the case of China

The focus of foreign direct investment (FDI) in the global forest sector has shifted from developed to developing economies (currently accounting 73% of total) during the past two decades. China has been the main global driver with its annual FDI soaring from USD 130 million in 2002 to USD 550 million in 2010. In light of international economic and business theories, choice of foreign entry mode is considered the most critical issue in corporate expansion strategy, which, however, has not been empirically studied in the forest sector. To fill this gap, our paper focuses on modeling two equity-based entry mode choices (i.e. wholly owned subsidiary or joint ventures) of foreign investment projects in China based on data from 109 activities of the Top 100 forest, paper, and packaging industry companies. By using logistic modeling, the main determinants of corporate entry mode choice are found to be cultural and geographical distance between the corporate home country and China, duration of corporate presence in China, and spatial concentration of local-level forest industry. Instead, investment project size and local resource availability are found to have no significant impact on corporate entry mode choice in China.     

杨梅疏果量与经济效益关系分析

用比较分析法和多目标最优化法对不同的杨梅疏果量与投入、产量、产值、效益的关系进行比较、分析表明 :疏果措施可提高杨梅的品质 ,增加产值和收益 ,当疏果量达到 6 0 %时有最大的纯收益 ,疏果量达到 70 %时有最好的投资效果 ,6 0 %～ 70 %的疏果量是杨梅最佳疏果方案