移动互联网环境下农机企业危机沟通的思考*

从危机沟通的渠道、危机沟通的具体策略、危机沟通的后续行动三个方面,为中国农机企业的危机沟通提供可行建议。以形象修护理论为基础,结合移动互联网环境传播特点以及中国农业机械化发展的实际情况,分析新浪新闻手机客户端、今日头条手机客户端上的两条农机质量纠纷视频。推荐农机企业使用的8条具体策略包括:否认事件不实部分;表明事件的意外属性;阐明自身出发点;阐明自己的贡献及所做出的努力;提出物质补偿;提出改进措施;承担有错部分;主动向用户征询意见。提出危机沟通应在线上、线下两种渠道进行,危机沟通应与具体行动相结合。     

视觉传达设计中的人性化设计及其在家具设计中的应用

当年轻族群成为终端消费市场上的主流之后,为有效满足这些年轻人个性化的需求,在家具生产与设计的过程中,越来越多的人性化、个性化设计方案被投入实际应用中,这不仅有效增强了这些家具的实用性,同时也扩充了其适用性。概述了视觉传达设计中的人性化设计,阐释了家具人性化设计具体内涵,详细分析了家具人性化设计基本特征,进而对家具人性化设计发展趋势进行研判,以期为人性化设计理念在家具设计中广泛应用提供参考。     

4种植物油热氧化同步荧光光谱分析

以亚麻籽油、大豆油、菜籽油与葵花籽油为原料,在不同温度条件下氧化并测定其不同时间的同步荧光光谱,分析同步荧光光谱及荧光物质变化情况。结果表明,4种植物油不同温度下的同步荧光光谱峰变化主要集中在300~415 nm内,且随着加热时间的延长存在波动现象;在50℃和150℃加热氧化条件下,300,330,375,415 nm这4个峰都存在明显的波动现象;二维相关分析表明,这4个峰的荧光强度变化速率不同,不同油变化差异较大;同种油在不同温度下,4个峰的波动情况、相互关系、变化速率均有明显差异。这些峰的变化与油脂氧化过程中荧光物质和油脂氧化程度的变化有关,可以利用同步荧光光谱的变化特性作为监控油脂氧化的依据。     

历史街区街道界面景观要素及保护策略研究——以青岛鱼山历史文化街区为例

指出了历史文化街区是人类文明的“活化石”,是人类历史文化遗迹和日常生活的重要空间载体。历史文化街区的街道景观是街道展示景观的主要载体,通过对街道界面景观要素的提取、归纳与总结,得出街道界面景观要素由底界面、侧界面以及顶界面三大核心要素组成,并将其应用到鱼山历史文化街区街道景观内进行了分析研究,提出了一些保护策略。旨在进一步了解历史文化街区街道界面景观要素构成,为历史文化街区景观的保护提供更加清晰的思路。     

Factors determining the adoption of laser land leveling in the irrigated rice–wheat system in Haryana,India

Laser land leveling has been increasingly adopted in the irrigated rice (Oryza sativa L.)–wheat (Triticum aestivum L.) cropping system in the state of Haryana (India), located in the north-western Indo-Gangetic Plains. Still, many farmers have applied it to only a fraction of their land. In this study, we used data collected from 621 farm households in Haryana and applied a double-hurdle model for assessing the factors that determine the adoption and intensity of laser-leveling technology. The results show that large land holders are more likely to laser level their farm land; however, we found a negative association between land holdings and the proportion of laser-leveled land. Information about technology through farmer-to-farmer communication and through private traders, participation in agricultural training and membership in local agricultural institutions increased both the likelihood and the intensity of adoption. Our findings call for a closer collaboration among the various stakeholders, specifically to promote farmer-to-farmer communication through increased participation in local institutions and increase the rate of adoption of laser leveling technology.     

From borders to ecotones – Private-public co-management of urban woodland edges bordering private housing

This paper conceptualises and evaluates so-called co-management zones as an approach for user participation in urban forestry, specifically in the management of public woodland edges bordering residential areas. Co-management zones can metaphorically be viewed as ‘ecotone-like’ spaces, i.e. zones where overlapping interest – in this case residents’ and municipal authorities’ – can be used to create richness and meetings rather than boundaries. Building on the perspectives of ecotone thinking and governance arrangements, co-management zones in the Danish residential area of Sletten in Holstebro were evaluated. The presented case study combined interviews with residents and interviews with three key green space professionals who had led the planning, design, establishment and management of the woodland and the implementation of co-management. The resident participation in the co-management zone was also assessed and photo documented in a field survey, categorising individual households according to type and degree of physical signs of participation. Findings illustrate the potential of co-management zones to initiate collaboration between residents and public woodland managers in creating recreationally valuable and varied meetings between private gardens and urban woodlands. Challenges with establishing co-management zones were also highlighted, especially the need for clear guidelines and continuous communication between residents and the municipality. Perspectives and implications related to residents, managers and green space quality are discussed.     

浅析与烟农沟通的技巧

本文分析了烟叶工作者在日常工作中与烟农沟通存在的一系列问题,如缺乏相互了解、地方语言差异、烟叶技术员性格及烟农老旧思想问题,对以上障碍提出了以下对策：一、加强培训,注重德育; 二、尊重风俗,巧借桥梁；三、主动沟通,换位思考；四、心平气和,机智应对；五、循序渐进地推广新技术,期望不断增进烟叶工作人员与烟农之间的交流,增强农商互信,积极引导烟农利用现代生产技术将烟种好,适应卷烟品牌发展要求,满足高端卷烟的原料需要。     

新媒体环境下农业科技知识传播实证研究——以“农科专家在线”为例

[目的]论文旨在研究新媒体传播特征，积极探索新媒体环境下做好农业科普工作的途径。[方法]基于中国农业科学院的首个官方科普微信公众平台“农科专家在线”的工作实践，通过对后台数据的统计，分析农业科技知识传播特征、总结传播经验。[结果]“农科专家在线”累计净关注人数线性增加，北京市的用户占比数最高20.2%。“农科专家在线”72期的平均图文转化率是64.5%。从文章类别角度看重大热点事件（126.5%）、食品营养类（93.7%）和作物科学类（71.7%）的图文转化率较高。[结论]实践证明选题的新颖性、亲近性、借势性，表达方式科学性、可读性，以及文章标题的趣味性对农业科普知识传播有积极的推动作用。     

薄膜扩散梯度（DGT）技术在环境微界面物质运移过程研究中的应用

土壤、沉积物、水体和生物体之间的接触和作用形成了多种环境微界面。这些环境微界面是物质迁移转化的重要场所,而高度时空异质性的界面特征使得对其中化学反应信息的捕捉变得极其复杂且困难。薄膜梯度扩散(DGT)技术以其原位测量元素生物有效态和高空间分辨率等优势,适用于研究化学异质性的界面过程。本文系统总结了DGT技术在环境微界面的物质运移过程研究中的应用现状,包括以下3方面内容:一是一维物质浓度测定;二是二维化学分布成像;三是与薄膜扩散平衡技术(DET)、平衡式孔隙水采样器(Peeper)和平面光极(PO)等技术联用同步获取多种溶质分布信息。现有研究证据表明,DGT适合在亚毫米(几十至几百微米)至毫米尺度研究环境微界面营养盐和污染物运移的生物地球化学过程,并可与其他化学成像技术结合研究物质跨界面运移的驱动因子和动力学特征。最后,在DGT技术发展与应用场景扩展等方面提出了几点展望。