品牌化营销——中国乡村旅游发展的新走势

品牌化营销是近年来国内外市场营销领域新的发展趋势。针对我国乡村旅游普遍存在的目标市场及其产品雷同、经营分散、缺乏发展后劲等问题，走品牌化营销之路是必然选择。在营销中，针对目标市场实施科学的品牌定位，坚持整体联合推进，深挖乡村旅游文化内涵与发展特色，综合运用网络、公关、广告等营销手段，以提高乡村旅游的可持续发展能力。

Brand Marketing: New Trend of Rural Tourism in China

Brand marketing is a new trend in marketing at home and abroad. In consideration of the problems of rural tourism such as markets and products being similar,manage scattering,development capabilities lacking etc. Brand marketing of rural tourism is indispensable. In order to increase marketing capabilities.It is necessary that brand positioning being suited to markets,integrating marketing,developing cultural features,applying internets, public relations and advertisements to rural tourism.