日照市体育旅游开发刍议

指出了在信息社会，体育旅游作为旅游发展到一定阶段的专项旅游，以其独具魅力和作为新兴旅游方式的独特吸引力，愈发得到大众的关注与喜爱，成为新世纪体育新时尚。日照有“水上运动之都’’的美誉，结合体育旅游的概念、类型，对山东省日照市开展体育旅游的优势、劣势、机遇及威胁等因素进行了分析，提出了开发建议，以对日照市体育旅游的发展提供理论参考。

Discussion of Development of Sports Tourism in Rizhao,Shandong Province

Comparing with other traditional tourism types, sports tourism pays more attention to both physical and mental enjoyment, which is a combination of entertainment and health. Therefore, it delights people and becomes a new fashion. This article takes Rizhao city in Shandong Province which is known as ＂Capital of Water Sports＂ as research objective, and analyzes its advantages, weakness, opportunities and challenges of developing sports tourism based on the definition and types of sports tourism. Accordingly, the article puts forward some available suggestions in order to provide theoretical strategies for the development of the sports tourism in Rizhao city.