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张家界旅游农业消费者购买决策行为分析
引用本文:张严.张家界旅游农业消费者购买决策行为分析[J].绿色科技,2013(12):227-229.
作者姓名:张严
作者单位:湖南师范大学资源与环境科学学院;
摘    要:阐述了旅游农业、消费者购买决策行为的概念及内涵,依据EKB消费者购买决策模式构建了张家界旅游农业消费者购买决策行为模型,通过主成分分析法对消费者购买决策行为进行了分析,并针对消费者购买决策行为提出了相应的对策,为张家界旅游农业可持续发展提供理论依据。

关 键 词:旅游农业  购买决策行为  主成分分析  对策

Analysis of Consumer Purchase Decision--making of Tourism Agriculture in Zhangjiajie
Zhang Yan.Analysis of Consumer Purchase Decision--making of Tourism Agriculture in Zhangjiajie[J].LVSE DASHIJIU,2013(12):227-229.
Authors:Zhang Yan
Institution:Zhang Yan (School of Resources and Environmental Science, Hunan Normal University, Changsha 410081, China)
Abstract:This article focuses on the definition, content and system constitution of tourism agriculture and the connotation of consumer purchase decision--making behavior. According to EKB model, this article constructs the consumer purchase decision--making model of Zhangjiajie tourism agriculture, and analyzes the model through principal component analysis method. Finally, it puts forwards some countermeasure aiming to consumer purchase decision--making behavior, in order to provide theoretical basis for sustainable development of tourism agriculture in Zhangjiajie areas.
Keywords:tourism agriculture  consumer purchase decision-making behavior  principal factor analysis  countermeasure
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