| 种子企业分销渠道优化与创新——基于温州市场种子企业的调查 |
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| 引用本文： | 杨再春,林瑜彬,许美良. 种子企业分销渠道优化与创新——基于温州市场种子企业的调查[J]. 安徽农业科学, 2012, 40(34): 16899-16902 |
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| 作者姓名： | 杨再春 林瑜彬 许美良 |
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| 作者单位： | 温州科技职业学院,浙江温州,325006 |
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| 基金项目： | 浙江省温州市2011年科技计划项目"温州种子企业分销渠道优化及创新模式研究" |
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| 摘 要： | 基于对温州市场部分种子企业分销渠道的调查,分析了种子企业分销渠道的现状及问题,提出了优化措施,构建了6种创新模式。
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| 关 键 词： | 种子企业 分销渠道 问题 优化措施 创新模式 |
Optimization and Innovation of Seed Enterprise Distribution Channels Based on the Investigation of Wenzhou Market Seed Enterprises |
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| Affiliation: | YANG Zai-chun et al(Wenzhou Science and Technology Vocational College,Wenzhou,Zhejiang 325006) |
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| Abstract: | Based on investigation of seed enterprises distribution channel in Wenzhou market,the status and problems were analyzed,several optimization countermeasures were put forward,six kinds of innovation modes were constructed. |
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| Keywords: | Seeds enterprise Distribution channel Problems Optimization measures Innovation mode |
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