Web日志挖掘在农业网站的应用

在农业网站日志挖掘知识的基础上,重点对运行8年的东北农业大学农业专家在线网站进行Web日志挖掘研究,对运行以来积累的海量Web日志数据进行有效的预处理,并采用SAS数据挖掘模块对日志数据进行关联规则挖掘、链接分析,利用挖掘的结果对网站信息构建合理性进行评估及改造,逐渐在个性化服务、改进系统性能、站点内容修改、商业智能等方面提供科学的理论基础,使之成为中国最大的农业免费咨询类网站,而且可以利用结论对其他农业信息系统的构建及运行等方面提供一定的借鉴作用,从而推动我国农业信息化进程。

Application of Web minning technology in agricultural website

Agriculture informationize is a necessary tool of building a new socialist countryside. This paper aims to introduce the web site information Web log mining construction and the basic knowledge, on the basis of eight years of operation in Northeast Agricultural University agricultural expert online system for Web log mining research, has been running the massive accumulation of data for Web log effective pretreatment, and the adoption of SAS data mining module of association and link analysis, and use the results of the excavation site of the Information Architecture reasonable assessment and transformation, to become excelent agricultural consulting site. Finally, the paper constructs the application model of Information architecture and weblog mining in the agricultural website. In the website construction and service process, this kind of technology can help to grasp the characteristics and requirements of individual and provide the process of agricultural information. The purpose of this paperis also to furtherpush forward the informationalprocess ofagriculture.