| 我国农业产业化龙头企业营销前景的SWOT分析 |
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| 引用本文： | 匡远凤. 我国农业产业化龙头企业营销前景的SWOT分析[J]. 安徽农业科学, 2007, 35(23): 7361-7362 |
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| 作者姓名： | 匡远凤 |
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| 作者单位： | 吉首大学广告系,湖南吉首,416000 |
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| 摘 要： | 根据企业营销理论中的SWOT(机会、威胁、优势、劣势)分析框架,对我国农业产业化的龙头企业所面临的营销总体环境进行了分析和研究,以使龙头企业能够有的放矢地、系统地推动自身营销工作的创新。
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| 关 键 词： | 农业产业化 龙头企业 营销前景 SWOT分析 |
| 文章编号： | 0517-6611（2007）23-07361-02 |
| 修稿时间： | 2007-04-28 |
SWOT Analysis of Marketing Prospect of Agricultural Industrialization Leading Enterprise in China |
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| KUANG Yuan-feng. SWOT Analysis of Marketing Prospect of Agricultural Industrialization Leading Enterprise in China[J]. Journal of Anhui Agricultural Sciences, 2007, 35(23): 7361-7362 |
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| Authors: | KUANG Yuan-feng |
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| Affiliation: | Department of Advertisement, Jishou University, Jishou, Hunan 416000 |
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| Abstract: | According to SWOT analysis frame(i.e.four aspects of opportunity,threat,superiority,inferiority) of enterprise marketing theory,the overall marketing environment of agricultural industrialization leading enterprise in China was thoroughly analyzed and studied,hoping the agricultural industrialization leading enterprise in China would systematically impel the innovation of marketing work with a clear goal. |
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| Keywords: | Agricultural industrialization Leading enterprise Marketing prospect SWOT analysis |
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