退耕农户生态建设意愿与行为分析——基于安塞和米脂的调研数据

以计划行为理论为基础并运用结构方程模型,选取陕西省安塞和米脂县6个乡镇21个村为分析样本,探讨退耕农户的行为态度、感知行为控制和主观规范对生态建设意愿的影响以及生态建设意愿对生态建设行为的影响.结果表明:计划行为理论能够较好的解释退耕农户的生态建设意愿和行为,其中行为态度、感知行为控制和主观规范对退耕农户生态建设意愿有显著的正向影响；生态建设意愿对退耕农户生态建设行为也有显著的正向影响.

Farmers' ecological construction willingness and behavior in grain for green:Data from farmer household survey in Ansai and Mizhi County

This article analyzed the behavior attitude,subject norm and perceived behavior control of the farmers'' willingness to ecological construction based on the TPB theory and 226 micro-survey data from 21villages,6 towns in Ansai and Mizhi county,using factor analysis and structural equation model.The result showed that the TPB theory could explain the farmers'' ecological construction willingness and behavior very well.The behavior attitude,subject norm and perceived behavior control had significant positive correlation toward farmers'' ecological construction willingness,and farmers'' ecological construction willingness had significant positive correlation toward the behavior of farmers'' ecological construction.