| 中国家具企业市场营销的现状及趋势 |
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| 引用本文： | 王德胜.中国家具企业市场营销的现状及趋势[J].林产工业,2002,29(1):7-12. |
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| 作者姓名： | 王德胜 |
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| 作者单位： | 山东大学管理学院,济南,250100 |
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| 摘 要： | 中国加入ＷＴＯ后，家具业将面临着国际国内市场的双重竞争压力，无论是家具生产商还是经销商都必须审视和反思企业的市场营销活动，在分析家具营销的走势中培育企业的核心竞争力。
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| 关 键 词： | 家具业 市场营销能力 发展趋势 |
| 修稿时间： | 2001年9月18日 |
Actuality & Trend of Marketing About Chinese Furniture Enterprise |
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| Wang Desheng.Actuality & Trend of Marketing About Chinese Furniture Enterprise[J].China Forest Products Industry,2002,29(1):7-12. |
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| Authors: | Wang Desheng |
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| Abstract: | After the entry of WTO, chinese furniture industry will be faced with double competitive forces in the international & domestic markets. Both furniture manufacturer and distributor must survey and rethink the marketing activity in the enterprisese, and cultivate the core competitive capability in the analysis of the trend of furniture marketing. |
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| Keywords: | Furniture industry Marketing capability Trend of development |
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