| 南京市入境旅游市场亲景度与竞争态分析 |
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| 引用本文： | 包娟,崔峰.南京市入境旅游市场亲景度与竞争态分析[J].安徽农业科学,2010,38(1):426-429,460. |
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| 作者姓名： | 包娟 崔峰 |
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| 作者单位： | 南京农业大学人文学院旅游管理系,江苏南京,210095 |
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| 基金项目： | 南京农业大学SRT项目(0811A07);;南京农业大学人文社会科学基金项目(SK07014) |
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| 摘 要： | 要入境旅游是旅游业的重要组成部分，对南京市入境旅游客源市场的准确分析，是提升南京市入境旅游市场竞争力的前提。在分析南京市入境旅游市场发展现状的基础上，依据1996～2007年南京市入境旅游市场相关统计数据，通过亲案度、竞争态以及亲景度与竞争态的相关分析，探讨了南京市主要入境旅游客源市场的特征，划分了南京市入境旅游的重点市场、主要市场、潜在市场和机会市场，并提出了进一步拓展南京市入境旅游客源市场的对策建议。
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| 关 键 词： | 入境旅游客源市场 亲景度 竞争态 南京市 |
Analysis on the Preference Scale and Competition State of Inbound Tourist Market in Nanjing |
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| BAO Juan et al.Analysis on the Preference Scale and Competition State of Inbound Tourist Market in Nanjing[J].Journal of Anhui Agricultural Sciences,2010,38(1):426-429,460. |
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| Authors: | BAO Juan |
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| Institution: | Department of Tourism Management;College of Humanities and Social Sciences;Nanjing Agriculture University;Nanjing;Jiangsu 210095 |
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| Abstract: | Inbound tourism is an important component of the tourism industry,and an accurate analysis of inbound tourist market is the premise to promote the competition ability of Nanjing's inbound tourism market.By analyzing the development situation of Nanjing's inbound tourist market,the paper researched the preference scale,competition state and its relativity resting on the relevant statistics from 1996 to 2007,and discussed the main inbound tourist market's characteristics,then divided the key market,the major ... |
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| Keywords: | Inbound tourist market Preference scale Competition state Nanjing City |
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