Abstract: | 1. This article addresses the current and future role of artificial insemination (AI) in the broiler industry. 2. The application and success of AI programmes in commercial broiler breeder operations are largely dependent on efficient cage management (nutrition, lighting, environment, health programmes) of both males and females. 3. Artificial insemination will remain a viable alternative for the broiler industry, which competes within the economic constraints of least‐cost production. |