| 基于4P架构的数字内容企业发展研究 |
| |
| 引用本文： | 徐世伟,朱彪.基于4P架构的数字内容企业发展研究[J].黑龙江农业科学,2010(11):168-171. |
| |
| 作者姓名： | 徐世伟 朱彪 |
| |
| 作者单位： | 重庆工商大学管理学院,重庆400067 |
| |
| 摘 要： | 论述了当前我国发展数字内容产业存在的问题,通过对数字内容企业的研究,建立4P架构的内容企业发展模式,以长期理念为基础,优化流程,发展员工和事业伙伴,解决问题,促进内容产业的发展。提出建立战略联盟和学习型组织,体现出内容企业强大的社会责任感等建议。
|
| 关 键 词： | 数字内容企业 4P架构 发展 |
Research on Digital Content Company Based on 4P Structure |
| |
| XU Shi-wei,ZHU Biao.Research on Digital Content Company Based on 4P Structure[J].Heilongjiang Agricultural Science,2010(11):168-171. |
| |
| Authors: | XU Shi-wei ZHU Biao |
| |
| Institution: | (Business Administration College of Chongqing Technology and Business University,Chongqing 400067) |
| |
| Abstract: | The problems of digital content industry development in our country were discussed.Through the research of enterprise,a model of content company developing to promote the development of content industrial was established.It based on long-term philosophy and optimized the process,developed people and partners,and led to solve problems.It suggested that the content company should set up strategy alliance and learn organizations.The content company should embody the huge social responsibilities and so on. |
| |
| Keywords: | digital content company 4P structure development |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
