| 基于SWOT模型的休闲农业投资环境分析 |
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| 引用本文： | 高倩文,李桂兰.基于SWOT模型的休闲农业投资环境分析[J].农业工程,2014,4(2):95-99. |
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| 作者姓名： | 高倩文 李桂兰 |
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| 作者单位： | 湖南农业大学商学院，长沙410128 |
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| 基金项目： | 全国休闲农业摸底调查与分析(农办企[2011]1号);湖南省大学生研究性学习与创新性实验计划项目(项目编号:2011-14-4) |
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| 摘 要： | 在连续3年休闲农业调查研究的基础上，系统分析了休闲农业发展现状与投资特征，进行了休闲农业投资环境的SWOT分析，并提出了基于SWOT分析的休闲农业投资对策建议，包括跨越式发展策略、转型升级发展策略、多向投资发展策略和防御型发展策略。
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| 关 键 词： | 休闲农业 乡村旅游 投资环境 SWOT分析 |
Investment Environment Analysis of Leisure Agriculture Based on SWOT Model |
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| Gao Qingwen and Li Guilan.Investment Environment Analysis of Leisure Agriculture Based on SWOT Model[J].Agricultural Engineering,2014,4(2):95-99. |
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| Authors: | Gao Qingwen and Li Guilan |
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| Abstract: | Current situation of leisure agriculture development and investment characteristics were analyzed based on the leisure agriculture survey for three consecutive years.A SWOT analysis was conducted on leisure agriculture investment environment.Suggestions on leisure agriculture investment were presented based on SWOT analysis.They were leap-forward development strategy，transformation and upgrading of development policies，more investment and development policy and defense strategy. |
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