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| 提升宏福磷复肥营销终端稳定性的探讨 | |
| 引用本文： | 周义,秦远建,张杰. 提升宏福磷复肥营销终端稳定性的探讨[J]. 贵州农业科学, 2008, 36(6) |
| 作者姓名： | 周义 秦远建 张杰 |
| 作者单位： | 1. 武汉理工大学,管理学院,湖北,武汉,430070;瓮福,集团,有限责任公司,贵州,贵阳,550002 2. 武汉理工大学,管理学院,湖北,武汉,430070 3. 瓮福,集团,有限责任公司,贵州,贵阳,550002 |
| 摘 要： | 磷复肥市场的竞争实质是营销终端的竞争。通过对磷复肥营销终端重要性的分析,论述了构建产品、服务、物流、宣传促销和管理5大支撑体系,是确保营销终端的利益,提高营销终端经销商的忠诚度,进而提升宏福磷复肥营销终端稳定性的有效途径。 |
| 关 键 词： | 磷复肥 营销终端 营销网络 稳定性 |
Discussion on Market Terminal Stability of Hongfu Phosphate Compound Fertilizers |
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| ZHOU Yi,QIN Yuan-jian,ZHANG Jie. Discussion on Market Terminal Stability of Hongfu Phosphate Compound Fertilizers[J]. Guizhou Agricultural Sciences, 2008, 36(6) | |
| Authors: | ZHOU Yi QIN Yuan-jian ZHANG Jie |
| Affiliation: | ZHOU Yi1,2,QIN Yuan-jian1*,ZHANG Jie1 |
| Abstract: | The competition on the market of phosphate compound fertilizers is the competition of market terminals in substance.The paper discusses that five support systems of products,service,logistics,sales promotion and management can ensure the benefit of market terminal traders and the market terminal stability of Hongfu phosphate compound fertilizers can be raised by promoting the honesty of market terminal traders after analyzing the importance of market terminal for saling phosphate compound fertilizers. |
| Keywords: | phosphate compound fertilizer market terminal market network stability |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |