| 旅游特色乡镇的塑造与开发初探——以南京市龙袍镇为例 |
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| 引用本文： | 范黎丽 陶卓民. 旅游特色乡镇的塑造与开发初探——以南京市龙袍镇为例[J]. 安徽农业科学, 2007, 35(18): 5519-5520,5523 |
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| 作者姓名： | 范黎丽 陶卓民 |
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| 作者单位： | 南京师范大学地理科学学院,江苏南京210046 |
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| 摘 要： | 近年来,随着乡村旅游的不断发展,旅游特色乡镇的开发和建设已成为乡村旅游发展的重要内容。以南京市龙袍镇为例,通过对龙袍镇特色旅游资源的分析,从主题定位、品牌形象、产品开发、旅游促销等方面,研究探讨了旅游特色乡镇塑造与开发的主要措施,为乡村旅游的进一步发展提供参考。
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| 关 键 词： | 乡村旅游 旅游特色乡镇 塑造与开发 南京龙袍镇 |
| 文章编号： | 0517-6611（2007）18-05519-02 |
| 修稿时间： | 2007-02-28 |
Design and Development of Forming a Town with Tourism Feature |
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| FAN Li-li et al. Design and Development of Forming a Town with Tourism Feature[J]. Journal of Anhui Agricultural Sciences, 2007, 35(18): 5519-5520,5523 |
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| Authors: | FAN Li-li et al |
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| Affiliation: | College of Geographical Science,Nanjing Normal University,Nanjing,Jiangsu 210046 |
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| Abstract: | Recently, the design and development of forming a town with tourism features had been paid more attention in the development of rural tourism.Longpao Town being taken as an example,based on analysis of the special tourism resources,the strategic suggestions were put forward from aspects of item orientation,brand image,product design and promotion and so on,thus scientific references for rural tourism was provided for the further development. |
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| Keywords: | Rural Tourism Town with tourism features Design & development Longpao Town |
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