| 北京市房山区乡村旅游节事活动的SWOT分析及策略 |
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| 引用本文： | 贾艳琼. 北京市房山区乡村旅游节事活动的SWOT分析及策略[J]. 安徽农业科学, 2013, 0(18): 7869-7871 |
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| 作者姓名： | 贾艳琼 |
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| 作者单位： | 北京农业职业学院,北京,102442 |
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| 基金项目： | 青年教师科研能力培养基金 |
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| 摘 要： | 采用SWOT分析方法,针对北京市房山区乡村旅游节事活动中存在的优势、劣势、机遇及挑战进行了分析,旨在为打造乡村旅游品牌、扩大知名度、传播民俗文化及提高经济效益起到重要的推动作用。
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| 关 键 词： | 乡村旅游 SWOT 策略 |
The SWOT Analysis and Strategy of Rural Tourism Festival Activity in Fanshan District of Beijing |
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| JIA Yan-qiong. The SWOT Analysis and Strategy of Rural Tourism Festival Activity in Fanshan District of Beijing[J]. Journal of Anhui Agricultural Sciences, 2013, 0(18): 7869-7871 |
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| Authors: | JIA Yan-qiong |
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| Affiliation: | JIA Yan-qiong( 1.Beijing Agricultural Vocation College, Beijing 102442;) |
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| Abstract: | The advantages,disadvantages,opportunities and challenges of festival activity of rural tourism in Fangshan District,Beijing City were analyzed by using SWOT method,which play an important promotion role in cultivating the brand of festival activity,expanding popularity,spreading folk culture and improving economic returns. |
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| Keywords: | Rural tourism SWOT Strategy |
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