基于传播学理论的福建省农村实用技术远程培训研究

农村实用技术远程培训是提高农民科技文化素质、培养新型农民、发展现代农业的重要途径之一.农村实用技术培训作为信息传播的一种,有必要从传播学的角度,从信息本身流动的规律出发进行探索.应用信息传播5W模式,从传播主体、传播内容、传播渠道、传播对象和传播效果出发,构建了福建省农村实用技术远程培训的传播模式,详细解析了以政府为主...

Research on Fujian Remote-training of the Rural Practical Technology Based on The View of Communication

Remote-training of the rural practical technology is an important way to improve the peasants’ science-and-technology cultural quality,cultivate new peasants and develop the modern agriculture.Rural practical technology training is an information communication and should be studied from the view of communication and the pattern of information circulating.Using the 5W mode of communication,from the perspective of the five elements including communication subject,communication content,communication channel,communication object and communication effect,the paper builds a communication mode of Fujian remote-training of the rural practical technology.And the paper analyzes the communication subject whose leading role is the government,the communication content whose core is the rural practical technology,the communication channel whose focus is the modern and traditional medium,the communication object whose key is the peasants,the communication effect whose center is the short-term and long-term benefit.And then,based on the training situation,the paper analyzes the obstacle of the five elements.The paper finally puts forward some suggestions such as promoting resources integration of communication subject,practical communication content,complementary function of communication channel,active participation of communication object and mutual benefit of communication effect.