行为偏好下的海南文笔峰景区景观情境感知分析

选择道教文化场地海南文笔峰景区作为研究场地,研究游客对道教文化景观情境感知与行为偏好之间的关系。于2019?04?26—04?30,通过现场调查、分发问卷,5 d共获得186份调查问卷,并进行量化分析。结果表明:1）道教文化景观情境感知与行为偏好之间的确存在着数量关系,通过特定的行为活动可以获得景观情境感知;2）游客对修仙情境感知受学习性活动影响;3）游客对自然情境感知随学习性活动、游赏性活动而变化,且游赏性活动比学习性活动产生的影响更大;4）游客对美学情境感知随学习性活动、游赏性活动和宗教性活动而变化,其中,学习性活动并未能增加对美学情境感知;5）游客对孝善情境感知随学习性活动、宗教性活动而变化,且宗教性活动比学习性活动产生的影响更大。

Landscape Situational Perception of a Tourist Attraction Wenbifeng in Hainan under Behavioral Preference

A Taoist cultural site Wenbifeng, a tourist attraction in Hainan, was selected for analysis of the relationship between tourists’ perception of Taoist cultural landscape and behavioral preference. An on-the-spot survey with questionnaires was made on 26-30 April 2019, and a total of 186 questionnaires were received for quantitative analysis. The results show that there was a quantitative relationship between Taoist cultural landscape situational awareness and behavioral preference, and that landscape context perception could be obtained through specific behavioral activities. Visitors’ perception of Xiuxian’s situation was influenced by learning activities. Visitors’ perception of natural situations was changed with the learning activities and rewarding activities, and the rewarding activities had a greater impact on the visitors’ perception of natural situations than the learning activities. Visitors’ perception of aesthetic situation was changed with the learning activities, rewarding activities and religious activities, among which the learning activities failed to increase the perception of aesthetic situations. Visitors’ perception of filial piety was changed with the learning activities and religious activities, and the religious activities had a greater impact on the visitor’s perception and filial piety than the learning activities.