烟台三环锁业市场发展现状及对策研究

自从2008年金融危机以来,国际市场原材料不断上涨,人民币持续升值,国家银根紧缩,节能减排,劳动力成本上升的种种问题接踵而至,困扰着三环锁业及众多的制锁企业,而锁具企业自身的商标侵权、产品质量低下等内部顽疾也越积越深。面对着急剧变化的经营环境、国内外各种不利因素,三环锁业以及众多制锁企业是坐以待毙,还是积极转变、调整思路重新定位走出一条新的中国制造之路。分析了锁具企业在锁具市场所面临的各种市场困境,通过两个制锁企业的成功和失败案例,提出了在当前复杂的环境下,三环锁业等我国锁具企业的具体应对之策。

Yantai Tri-circle Lock Industry Market Development Present Situation and Countermeasure Research

Since the 2008 financial crisis,the raw material rice in the international market continuously rise,as well as RMB value,which resulted in national credit-tightening,energy conservation and emission reduction,and the higher labor costs,and plagued the Tri-circle locks,and locks lock enterprise enterprise and the own trademark infringement,low product quality and so on internal persistent ailment also accumulated more deeply;Facing the rapid changes of operating environment,the domestic and foreign various unfavorable factors,and numerous three-ring lock enterprise is dying out there or find a way to change and regulate the thinking and relocate the orientation for a new Chinese manufacturing road.In this paper,it was put forward that locks enterprises in market had to face a variety of locks predicament,and through two lock companies＇ success and failure,the current complex environment in China was analyzed and corresponding solutions for three-ring lockers etc were given.