Influence of phenolic acid content on sensory perception of bread and crackers made from red or white wheat

Despite the health benefits of wholegrain, consumer acceptance of wholegrain products remains an issue due to the presence of characteristic flavours that some consumers consider to be unacceptable. It was hypothesized that phenolic acids could be contributing to the perceived unacceptable flavours described in wholegrain products. The purpose of this study was to examine the relationship between total phenolic acid content (TPAC) and phenolic acids as quantified by HPLC, to the sensory properties of wholegrain products using partial least squares (PLS) mapping. Red and white wheat flours were investigated in an intermediate (bread) and low (cracker) moisture product system. Red and white wheat demonstrated different phenolic acid profiles despite having similar TPAC. Within the bread crumb, the free and bound phenolic acids provided the best predictive scores; whereas only bound phenolic acids provided high predictive scores in crackers. This suggests that the contribution of phenolic acids to flavour characteristics of wholegrain products varies depending upon the product moisture.