| 市场营销专业实践教学体系的构建 |
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| 引用本文： | 王丽.市场营销专业实践教学体系的构建[J].信阳农业高等专科学校学报,2010,20(2):159-160. |
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| 作者姓名： | 王丽 |
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| 作者单位： | 信阳农业高等专科学校,管理科学系,河南,信阳,464000 |
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| 摘 要： | 市场营销是一个实践性、操作性极强的专业,实践教学对市场营销专业的学生来说尤为重要。应更新教学内容,改革教学手段与方法,拓宽实践教学视野,让市场营销教学更加贴近学生,贴近市场。
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| 关 键 词： | 市场营销 实践教学 体系构建 |
Construction of practial education system for marketing |
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| WANG Li.Construction of practial education system for marketing[J].Journal of Xinyang Agricultural College,2010,20(2):159-160. |
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| Authors: | WANG Li |
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| Institution: | WANG Li (Department of Management Science,Xinyang Agricultural College,Xinyang 464000,China) |
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| Abstract: | Marketing is a practical,highly workable,practical teaching students of marketing professionals is particularly important.Teaching content should be updated to reform teaching means and methods,broaden horizons of teaching practice,teaching marketing closer to the students,close to the market. |
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| Keywords: | Marketing practice teaching system construction |
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