| 从美国旅游营销管理看海南建设国际旅游岛 |
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| 引用本文： | 蒲喜雄. 从美国旅游营销管理看海南建设国际旅游岛[J]. 热带林业, 2011, 39(3): 34-36,33. DOI: 10.3969/j.issn.1672-0938.2011.03.010 |
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| 作者姓名： | 蒲喜雄 |
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| 作者单位： | 定安县旅游发展委员会,海南定安,571200 |
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| 摘 要： | 通过专题讲座、座谈交流和实地考察等形式的“旅游管理与营销”培训,考察了美国旅游产业的发展规划、旅游管理、旅游产品营销策划以及旅游资源开发与保护等方面的现状,学习其发展经验和先进理念.对比定安目前的旅游开发现状,提出一些建议,希望为海南国际旅游岛建设提供参考.
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| 关 键 词： | 旅游营销 旅游管理 国际旅游岛 美国 海南 |
Discussions on Development of Hainan International Tourism Island in Perspective of Tourist Marketing in the United States |
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| Pu Xixiong. Discussions on Development of Hainan International Tourism Island in Perspective of Tourist Marketing in the United States[J]. Tropical Forestry, 2011, 39(3): 34-36,33. DOI: 10.3969/j.issn.1672-0938.2011.03.010 |
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| Authors: | Pu Xixiong |
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| Affiliation: | Pu Xixiong (Tourism Development Committee of Ding'an County,Ding'an Hainan 571200) |
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| Abstract: | Through Tourist Management and Marketing Training by topical seminar,conference discussion and field visit,inspect the development planning,tourist management,marketing of tourist product,utilization and conservation of tourist resources of tourist industry in the United States,to learn from its experience and advanced ideas.Compare the current state of tourist development in Ding'an,some advices are proposed for the development of Hainan International Tourist Island. |
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| Keywords: | Tourist Marketing Tourist Development International Tourist Island The United States Hainan |
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