浅析供应链管理在农产品核心企业中的实践应用——以奶制品供应链的核心企业伊利集团为例

从理论上分析了核心企业在供应链管理中所发挥的作用,然后以伊利集团的奶制品供应链管理为实例,总结归纳了这种管理思想对产业链条上的核心企业产生的作用,并对供应链的网络化设计提出了建议。核心企业的供应链应用和设计要充分考虑经营产品的特性;设计过程中要充分考虑到原料基地、生产基地和目标销售市场的资源配置;要考虑当地气候条件、自然状况、资源条件来确定关键供应商布局;在设计供应链的下游时要考虑产品的特点和生命周期、产品的需求情况、目标市场容量和消费者习惯。

Primary Analysis on Practical Application of Supply Chain Management in Core Enterprise of Agri-products

The function played by the core enterprise in supply chain management was analyzed theoretically.With the supply chain management of dairy products in Yili group as an instance,the function of the management thought on core enterprise in industry chain was summarized and some suggestions on network-based design for supply chain were put forward.In the application and design for supply chain in the core enterprise,the speciality of production should be full considered.The resources allocation for material bases,production bases and target market during the process of design should be well considered.The distribution of key suppliers should be ascertained through considering local climate condition,natural condition and resource condition.The speciality and life cycle,demand circumstances,target market's volume of products and the habit of consumer during designing the downstream of supply chain should be also considered.