| 农产品人员推销的策略及技巧 |
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| 引用本文： | 崔鸽. 农产品人员推销的策略及技巧[J]. 安徽农业科学, 2006, 34(19): 5099-5100,5102 |
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| 作者姓名： | 崔鸽 |
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| 作者单位： | 河南科技学院,河南,新乡,453003 |
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| 基金项目： | 河南省社会科学联合会科研项目 |
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| 摘 要： | 在广告、人员推销、关系营销、销售促进4种促销工具中,人员推销不仅能直接向目标顾客和中间商介绍农业产品,还能迅速得到较为准确的信息反馈。但要使成交效果显著,命中率高,推销人员就需要掌握一定的策略和技巧。通过对农产品人员推销的形式及特点进行分析,提出了新时期农产品人员推销的策略及技巧。
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| 关 键 词： | 农产品 人员推销 策略 技巧 促销 |
| 文章编号： | 0517-6611（2006）19-5099-02 |
| 收稿时间： | 2006-07-12 |
| 修稿时间： | 2006-07-12 |
Discussion on the Strategy and Skill of Salesman for Agricultural Product |
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| CUI Ge. Discussion on the Strategy and Skill of Salesman for Agricultural Product[J]. Journal of Anhui Agricultural Sciences, 2006, 34(19): 5099-5100,5102 |
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| Authors: | CUI Ge |
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| Affiliation: | Henan Institute of Science and Technology, Xinxiang, Henan 453003 |
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| Abstract: | In the four kinds of promotion tools that include the advertisement,personal selling,relationship marking and sales promotion,the personal selling can directly introduce agriculture products to the goal customer and the middle businessmen.Moreover it can rapidly receive their more accurate information feedback.In order to increase sales volume,the salesman should have the certain strategies and skills.In the paper the strategy and the skill were put forward on the base of the analysis of the form and characteristic of personal selling for agricultural product. |
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| Keywords: | Agricultural product Personal selling Strategy Skill Promotion |
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