用户感知视角下的高校移动数字图书馆用户满意度分析

分析"高校移动数字图书馆"是否已提供满足学生、教师需求的服务,是否已充分发挥其自身价值。从用户感知视角出发,借鉴Li bQUAL^+TM模型中具有高校图书馆专业性特点的测量量表设计问卷,通过建立结构方程模型探索影响高校移动数字图书馆用户满意度的主要因素及其他变量之间的内在关系。用户期望、感知有用性、感知服务质量都是用户满意度的影响因素,用户期望、感知服务质量对用户满意度产生间接影响,感知有用性则产生直接影响,此外,感知服务质量对用户满意度产生的间接影响几乎是用户期望对用户满意度产生的间接影响的2倍;用户对感知服务质量中移动终端馆内系统、馆员在线服务、移动设备及移动终端数字资源的看重程度相当。

User Satisfaction Analysis of College Mobile Digital Library from the Perspective of User Perception

It is analyzed whether the"University Mobile Digital Library"has provided services that meet the needs of students and teachers,and whether it has fully exerted its own value.From the perspective of user perception,this paper uses the measurement scale of LibQUAL+TM model with library professional characteristics to explore the main factors influencing university library user satisfaction and the relationship between them by establishing the structural equation model.User expectations,perceived usefulness,and perceived service quality are all influencing factors of user satisfaction.User expectations and perceived service quality have an indirect impact on user satisfaction,and perceived usefulness has a direct impact.In addition,the indirect impact of perceived service quality on user satisfaction is almost twice the indirect impact of user expectations on user satisfaction.Users pay different attention to library systems,librarian online services,mobile devices and digital resources,but the differences are small.