| Market Innovation Management of Firms from the Internal Auditing Perspective |
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| 作者姓名： | LIAO Cheng lin TANG Ya li |
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| 摘 要： | In the conditions of market economy, the scope of firm's internal auditing is ever expanded and even covers the firm's operation. From the internal auditing perspective, how to audit and evaluate market innovation (MI), the key part of marketing management and innovation management, is studied. It is suggested that innovation elements, the degree of MI, region of MI, direction of MI, source of MI, obstacle of MI, risk of MI, be audited and evaluated. Finally, the suitable system of indices and evaluating method for auditing are introduced.
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| 关 键 词： | internal auditing marketing innovation management evaluating method |
| 修稿时间： | 3/1/2002 12:00:00 AM |
Market Innovation Management of Firms from the Internal Auditing Perspective |
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| LIAO Cheng lin,TANG Ya li.Market Innovation Management of Firms from the Internal Auditing Perspective[J].Storage & Process,2002(5):127-130. |
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| Authors: | LIAO Cheng lin TANG Ya li |
| |
| Abstract: | In the conditions of market economy, the scope of firm's internal auditing is ever expanded and even covers the firm's operation. From the internal auditing perspective, how to audit and evaluate market innovation (MI), the key part of marketing management and innovation management, is studied. It is suggested that innovation elements, the degree of MI, region of MI, direction of MI, source of MI, obstacle of MI, risk of MI, be audited and evaluated. Finally, the suitable system of indices and evaluating method for auditing are introduced. |
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| Keywords: | internal auditing marketing innovation management evaluating method |
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