| Abstract: | A short Time-to-Market is an important means to win competitive advantage for enterprises. This paper describes some of the challenges that impede efforts to reduce development time for complex project. Many of challenges are related to "Design Iteration" that is discussed detailedly. A model of Design Structure Matrix is put forward. The "Design Iteration" can be identified clearly and definitely by DSM and the design management methods based DSM is beneficial to short new product development time. |
