苏州盛泽蚕桑丝绸旅游资源的开发模式和评析

江苏省吴江市盛泽镇地处太湖流域,经济发达,蚕桑历史悠久,丝绸闻名全国,留有许多与蚕桑有关的名胜古迹和文化。盛泽与上海、杭州、南京、无锡、苏州等大城市距离很近,具有旅游的区域优势和市场优势。江苏华佳集团,从蚕种制造开始,一直到丝绸服装生产和销售,是我国蚕丝一体化规模最大的一家民营企业。以高校为技术依托,开展缫丝、织绸、印染、服装等工业旅游,百桑园、果桑园、养蚕室等农业旅游,合理利用当地的名胜古迹和蚕文化,开发蚕丝系列产品,将盛泽打造成长三角的蚕桑旅游重镇。华佳集团开发的旅游项目在整个集团中只能处于从属位置,但其却实现了社会效益、经济效益和生态效益的最大化。

The Development Model and Assessment of Silkworm, Mulberry, Silk Tourism Resources in Shengze, Suzhou

Shengze, a economically developed town in Wujiang city of Jiangsu province is located in Taihu Lake Basin. It has a long history of sericulture, and its silk has been known by the whole China. Many sites in this town have key point of interest and historical sites and cultural of the sericulture. Due to the reason that Shengze locates in close proximity with large cities such as Shanghai, Hangzhou, Nanjing, Wuxi and Suzhou, it holds regional tourism strengths and market advantages. Jiangsu Huajia Group is t...