| 海南岛芳香旅游发展的SWOT分析 |
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| 引用本文： | 黄雯君,王 健.海南岛芳香旅游发展的SWOT分析[J].热带作物学报,2016(2):55-60. |
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| 作者姓名： | 黄雯君 王 健 |
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| 作者单位： | 1 海南大学发展规划处 海南海口 570228;2 海南大学园艺园林学院 海南海口 570228 |
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| 基金项目： | 基金项目：海南省中药现代化项目(No. ZY201424)；海南省应用技术研发与示范推广专项项目(No. ZDXM2014129)。 |
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| 摘 要： | 随着海南省国际旅游岛建设的快速发展，旅游结构需要从单一的观光型旅游逐渐向高端休闲度假式旅游转移。以芳香植物为主题的休闲旅游产业是芳香产业的最高端产品，具有极高的附加值。海南有着温暖湿润的气候条件，多物种的野生植物资源，具备发展芳香旅游得天独厚的优势，使得海南在开发芳香产业链上具有广阔的发展空间。本文运用SWOT分析法对海南省芳香植物资源分布、特点以及海南芳香产业发展的现状的优势、弱势、机遇以及面临的威胁进行分析比对，并提出对海南岛发展芳香旅游产业有建设性的战略定位和发展思路。
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| 关 键 词： | 国际旅游岛 芳香植物 SWOT 休闲旅游 |
SWOT Analysis for the Aromatic Tourism Development in Hainan |
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| HUANG Wenjun and WANG Jian.SWOT Analysis for the Aromatic Tourism Development in Hainan[J].Chinese Journal of Tropical Crops,2016(2):55-60. |
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| Authors: | HUANG Wenjun and WANG Jian |
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| Institution: | 1 Development and Planning Department, Hainan University, Haikou, Hainan 570228;2 College of Horticulture and Landscape Design, Hainan University, Haikou, Hainan 570228 |
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| Abstract: | With the rapid development of Hainan international tourism island, tourism structure needs gradually to convert to high-end leisure resort tourism from sightseeing tour. Leisure and tourism industry based on aromatic plants is most high-end fragrance products with high added value. Hainan has a unique advantage for fragrance tourism development for its warm and humid climatic conditions, as well as multiple wild plant species, which provide Hainan a broad development space in the the aromatic production chain. In this paper, SWOT analysis of the aromatic plant resources distribution, characteristics as well as industrial development in Hainan aromatics were analyzed for the strengths, weaknesses, opportunities and threats. At last, constructive strategic positioning and development ideas for the development of Hainan aromatic tourism industry were proposed. |
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| Keywords: | international tourism island aromatic plants SWOT leisure tourism |
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