公共图书馆“立体阅读”推广服务新模式的构建研究

从服务范围、服务方式以及服务内容这三方面简单分析了目前公共图书馆阅读推广的新变化，从阅读推广主体、阅读者、阅读对象以及推广媒介这四个方面对公共图书馆阅读推广模型进行了详细阐述，据此从传统媒体推广、社会化媒体推广和移动图书馆推广这三方面构建公共图书馆“立体阅读”推广服务新模式，最后提出在新模式构建过程中要重点关注的“合力”和“品牌”两大问题，为公共图书馆“立体阅读”推广服务工作提供有效经验。

Research on New Promotion Mode of Three-dimensional Reading Service in Public Libraries

In this thesis, a simple analysis on recent change of reading promotion in public libraries was made from aspects of service scope, ways and content. Promotion mode of reading in public libraries was explicitly illustrated from aspects of reading promotion subjects, readers, reading objects and promotion media. On these grounds, three-dimensional reading service was promoted to be constructed from aspects of traditional media promotion, socialized media promotion and mobile library promotion. Finally, the joint force and brand problems were pointed out to be paid significant attention in the construction process of new mode, so as to provide efficient experience for the promotion service of three-dimensional reading.