| 我国农产品营销策略的研究进展及思考 |
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| 引用本文： | 毛梅. 我国农产品营销策略的研究进展及思考[J]. 安徽农业科学, 2007, 35(15): 4696-4698 |
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| 作者姓名： | 毛梅 |
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| 作者单位： | 西安外国语大学商学院,陕西西安,710128 |
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| 基金项目： | 陕西省哲学社会科学规划课题(04D0172) |
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| 摘 要： | 对20世纪90年代以后我国农产品营销策略研究进行了回顾,提出我国农产品营销策略研究呈现出阶段性特征,并认为农产品营销策略研究已逐渐回归本位,形成了多个研究热点,但仍存在一些问题值得注意。
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| 关 键 词： | 农产品 营销策略研究 进展 |
| 文章编号： | 0517-6611（2007）15-04696-03 |
| 修稿时间： | 2007-02-06 |
Research Progress and Thinking in Agricultural Marketing Strategy in China |
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| MAO Mei. Research Progress and Thinking in Agricultural Marketing Strategy in China[J]. Journal of Anhui Agricultural Sciences, 2007, 35(15): 4696-4698 |
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| Authors: | MAO Mei |
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| Affiliation: | Business School, Xian Foreign Language University, Xian, Shaanxi 710128 |
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| Abstract: | In the article the strategy of marketing operation of agricultural products in China since the 1990s was reviewed.The marketing strategy for our agricultural products was proposed based on its characteristics,and agriculture-based marketing strategy was being gradually returned to origin place.However,there were still some problems in the study. |
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| Keywords: | Agricultural product Marketing strategy research Progress |
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