基于网络环境的竞争情报的获取与利用

分析了网络竞争情报的来源,阐述了其收集方法:获取整体行业信息,确定竞争时手范围,了解竞争对手经营状况,获取竞争时手的个人信息,了解与企业有关的政策等等,并给出了网络竞争情报的处理利用途径:网络竞争情报处理系统根据企业竞争知识库,把多源信息进行合并、过滤、提取、分类,并将新的信息与数据库匹配,以更新数据库.

Acquisition and Utilization of Competitive Intelligence Based on Network Environment

This paper has analyzed the sources of web Competitive Intelligence,elaborated its collecting methods: obtaining the information of the overall trade,making certain the scope of the rivals in the competition,being aware of the running situation of the competitors,getting the private information of the rivals,getting known of the concerned policies of the enterprises,etc.,and offers the processing and using way of the web Competitive Intelligence: the information processing system of the web Competitive Intelligence,based on the Competitive knowledge database of the enterprise,merges,filters,extracts and classifies the diversified information,and matches the new information with the database to refresh the database.