| 我国优质稻品牌化发展现状及建议 |
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| 引用本文： | 刘信,刘春青,王玉玺,宁明宇,景琦,张成尧.我国优质稻品牌化发展现状及建议[J].中国稻米,2022,28(2):12-15. |
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| 作者姓名： | 刘信 刘春青 王玉玺 宁明宇 景琦 张成尧 |
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| 作者单位： | 1.全国农业技术推广服务中心,北京 100125;2.国科现代农业产业科技创新研究院,北京 100085 |
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| 摘 要： | 国内外水稻产业发展的趋势表明,优质化与品牌化是我国水稻产业可持续、高质量发展的有效路径.本文从优质稻品种选育、种植和消费三个方面总结了我国优质稻产业发展的现状,表明了我国水稻产业正在走优质化、品牌化之路.同时,本文重点分析研究了我国优质稻品牌化发展现状、产业模式及面临的挑战,并提出了相关的建议.
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| 关 键 词： | 水稻 优质 品牌 中国 |
| 收稿时间： | 2021-12-17 |
Current Situation and Suggestions on the Development of High-quality Rice Branding in China |
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| LIU Xin,LIU Chunqing,WANG Yuxi,NING Mingyu,JING Qi,ZHANG Chengyao.Current Situation and Suggestions on the Development of High-quality Rice Branding in China[J].China Rice,2022,28(2):12-15. |
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| Authors: | LIU Xin LIU Chunqing WANG Yuxi NING Mingyu JING Qi ZHANG Chengyao |
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| Institution: | 1.National Agro-Tech Extension and Service Center, Beijing 100125;2.GLOCON Agritech Co-Innovation Institute, Beijing 100085, China |
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| Abstract: | The development trend of rice industry at home and abroad showed that, the implementation of quality and branding is an effective way to achieve sustainable and high-quality development of China rice industry. This paper summarized the current situation of high-quality rice industry development in China from three aspects: breeding, planting and consumption of high-quality rice. At the same time, this paper focused on the analysis and research on the development status, industrial model and challenges of high-quality rice branding in China, and put forward the relevant suggestions for the development of high-quality rice branding. |
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| Keywords: | rice high-quality branding China |
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