| 广告文化——文化传播的双刃剑 |
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| 引用本文： | 裴常山,张歆.广告文化——文化传播的双刃剑[J].湖南农机,2007(5):94-95. |
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| 作者姓名： | 裴常山 张歆 |
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| 作者单位： | 四川大学文学与新闻学院,四川,成都,610064 |
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| 摘 要： | 广告是一种文化传播形式,它在社会文化中引起的效果与反应,一方面表现为对社会文化的进步起着积极的推动作用(正效应),另一方面表现为对社会文化的发展产生消极的影响(负效应)。
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| 关 键 词： | 广告文化 正面作用 负面作用 |
| 文章编号： | 1007-8320（2007）05-0094-02 |
| 修稿时间： | 2007-03-08 |
Advertising Culture——the Double-edged Sword of Cultural Transmission |
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| Pei changshan,Zhang Xin.Advertising Culture——the Double-edged Sword of Cultural Transmission[J].Hunnan Agricultural Machinery,2007(5):94-95. |
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| Authors: | Pei changshan Zhang Xin |
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| Institution: | The College of Literature and news,Sichuan Vnieversirty, Chendu,Sichuan 610064 |
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| Abstract: | advertising culture is a form of cultural transmission .The effects and reaction are caused by it in the social culture, on one hand,it plays a positive role in promoting the progress of social culture (positive effects); On the other hand ,it may have a negative impact on the development of social culture (negative effect). |
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| Keywords: | advertising culture positive role negative role |
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