| 论高校体育产业的现状与发展对策 |
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| 引用本文： | 孙玉坤.论高校体育产业的现状与发展对策[J].吉林农业科技学院学报,2008,17(4):120-121. |
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| 作者姓名： | 孙玉坤 |
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| 作者单位： | 福建师范大学体育科学学院,福建350108 |
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| 摘 要： | 本研究运用文献资料法、访谈法等，根据体育产业概念的界定导出高校体育产业的定义，并针对发展高校体育产业的目的和意义，分析了目前高校体育产业的经营内容、发展的有利因素和不利因素，提出了高校体育产业的发展对策。
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| 关 键 词： | 体育产业 高校体育产业 体育赞助 |
On the Status and Development Strategy of College Athletic Industry |
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| SUN Yukun.On the Status and Development Strategy of College Athletic Industry[J].Journal Of Jilin Agricultural Science And Technology College,2008,17(4):120-121. |
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| Authors: | SUN Yukun |
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| Institution: | SUN Yukun (Fujian Normal University College of Physical Education , Sports Science,Fujian 350108,China) |
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| Abstract: | Making use of the method of cultural heritage data,and interview etc,according to the definition of athletic industry's concepts,leads a definition of college athletic industry,and aiming at the purpose and meaning of developing college athletic industry,analyzes the present management contents of college athletic industry,the beneficial factor and disadvantageous factor in the development,and draws up the countermeasure for the development of college athletic industry. |
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| Keywords: | athletic industry college athletic industry athletic sponsor |
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