新形势下农业科研单位主动对接主流媒体的思考——以江苏省农业科学院为例

主动对接主流媒体是农业科研单位事业发展中的重要工作.文章以江苏省农业科学院为例,深入分析了当前在对接主流媒体过程中存在的问题,从转变认知、制定对接主流媒体工作规范、强化队伍建设和畅通对接媒体渠道等方面提出了推进农业科研单位主动对接主流媒体的对策建议,以期进一步做好对外宣传工作,加快推进农业科研单位各项事业发展.

Thoughts on Actively Connecting with Mainstream Media by Agricultural Scientific Research Institutes under the New Situation,a Case Study of Jiangsu Academy of Agricultural Sciences

Actively connecting with mainstream media is an important task in the development of agricultural research institutions.Taking Jiangsu Academy of Agricultural Sciences as an example,current problems in the process of docking with mainstream media were deeply analyzed in the paper.Countermeasures to promote agricultural research institutions actively connecting with mainstream media were put forward from the aspects of changing cognition,formulating work specifications for docking with mainstream media,strengthening team building and unblocking media docking channels,hoping to lay a good foundation for the external propaganda work and better promote development of various undertakings in agricultural research institutes.