中国商业类与公益类少儿数字阅读App的比较研究

随着数字时代的到来,微博、微信、App等新媒体技术的出现,人们的阅读习惯、阅读方式也发生了极大变化。在国家号召全民阅读的今天,数字阅读已经成为一种阅读新时尚。采用文献研究、比较分析法考察了中国的商业类和公益类两类少儿数字阅读App,从开发方式与版本建设、数字资源建设、服务方式、界面设计、用户激励5个层面进行比较分析,发现中国公益类少儿数字阅读App存在的问题,提出了5点建议：（1）定期检测,及时更新,加快版本更新升级;（2）丰富数字资源内容,强化优质资源建设;（3）细化用户群体,提供个性化服务;（4）优化界面设计,提升少儿阅读体验;（5）完善用户激励体系,保障用户忠诚度,以期促进中国公益类少儿数字阅读App更好地发展。

A Comparative Study of App Digital Reading for Commercial and Public Welfare Children in China

With the advent of the digital age, the emergence of new media technologies such as micro-blog, micro-messaging, App and so on, people's reading habits and reading methods have also undergone tremendous changes. As the country calls on all people to read, digital reading has become a new fashion of reading. Using literature research and comparative analysis, this paper investigates two kinds of children's digital reading Apps, commercial and public welfare children's digital reading Apps, and makes a comparative analysis from five aspects: development mode and version construction, digital resources construction, service mode, interface design and user motivation. It discovers the problems of the Chinese public welfare children's digital reading App. Five suggestions are put forward: firstly, regular testing, timely updating and speeding up the upgrade of versions; secondly, enriching the content of digital resources and strengthening the construction of high-quality resources; thirdly, refining user groups and providing personalized services; fourthly, optimizing interface design to enhance children's reading experience; fifthly, improving users incentive system to ensure user loyalty, in order to promote the better development of public welfare children's digital reading App.