| 卡通形象在地域性旅游纪念品包装中的实际运用——以庐山为例 |
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| 引用本文： | 承晟.卡通形象在地域性旅游纪念品包装中的实际运用——以庐山为例[J].绿色科技,2014(8):321-323. |
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| 作者姓名： | 承晟 |
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| 作者单位： | 南昌大学,江西南昌,330031 |
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| 摘 要： | 对旅游纪念品包装现状进行了初步探讨,分析了其不足及滞后。以卡通形象与旅游纪念品相结合进行了构想,探讨了它的独特性、市场前景以及意义。根据卡通形象在各地景点中的运用提出了它在地域性旅游纪念品包装中的实际设计策略。
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| 关 键 词： | 卡通形象 旅游纪念品 包装 设计策略 |
Application of Cartoon Images in Regional Tourism Souvenir Packaging——A case study of Lushan Mountain,Jiangxi Province |
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| Cheng Sheng.Application of Cartoon Images in Regional Tourism Souvenir Packaging——A case study of Lushan Mountain,Jiangxi Province[J].LVSE DASHIJIU,2014(8):321-323. |
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| Authors: | Cheng Sheng |
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| Institution: | Cheng Sheng (Nanchang University, Nanchang 330031, China) |
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| Abstract: | This article carries out preliminary discussion about the situation of tourism souvenir packaging and analyzes its shortcoming and hysteresis. And then it proposes to combine cartoon images with tourist souvenirs, and analyzes the uniqueness, market prospect and significance of the combination. Finally, it analyzes the pragmatic design strategies of cartoon images in the packaging of regional tourist souvenirs according to the utilization of cartoon images at various scenic spots. |
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| Keywords: | cartoon images tourist souvenir packaging design strategy |
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