| 老字号“内联升”经营管理中的问题及对策研究 |
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| 引用本文： | 隋文香,姜浩.老字号“内联升”经营管理中的问题及对策研究[J].北京农学院学报,2007,22(1):46-48. |
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| 作者姓名： | 隋文香 姜浩 |
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| 作者单位： | 北京农学院,经济贸易系,北京,102206 |
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| 摘 要： | 笔者在调研的基础上,分析北京老字号企业——“内联升”经营管理的现状及存在的问题,同时提出今后发展的对策。通过对“内联升”发展之路的研究,得出“内联升”的发展是一条不断改革之路,是一条有自身特色的创新之路;老字号企业得以生存发展,应当将历史基业与现代经营相契合。
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| 关 键 词： | 老字号 经营特色 创新发展 |
| 文章编号： | 1002-3186(2007)01-0046-03 |
| 修稿时间： | 2006-11-19 |
Problems in the Management of China's Time-honored Brand "NeiLianSheng" and Their Suggestion |
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| SUI Wen-xiang,JIANG Hao.Problems in the Management of China''''s Time-honored Brand "NeiLianSheng" and Their Suggestion[J].Journal of Beijing Agricultural College,2007,22(1):46-48. |
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| Authors: | SUI Wen-xiang JIANG Hao |
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| Institution: | Department of Economy and Trade, Beijing University of Agriculture,Beijng 102206,China |
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| Abstract: | Based on the investigation this article analyzed the current status and problems of Beijing's time-honored brand "Nei Lian Sheng",and proposed a solution for its developments.the survival and development of timehonored brand enterprises the foundation of combination the establishe in the historical achievements and modern management |
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| Keywords: | time-honored brand management features innovation and development |
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