家族企业多元化经营风险规避策略探讨

在我国,家族企业的多元化经营面临一个突出问题:当初信心十足的进入一个新行业,往往最后落得不仅新的行业没有达到预期的经济效益,而且原来的主业也因不停被"抽血"而奄奄一息,甚至因此破产倒闭。本文就是针对这一现象,立足家族企业的基业长青,从企业多元化之路的前提条件和风险规避策略两个角度,结合GE等多元化成功经验,对如何降低家族企业多元化经营的风险作了一个较为深入的探讨。

Research on the Tactics of Avoiding Risk for Family Enterprise's Pluralistic Business

In China,family enterprises face an outstanding problem that they enter a new industry with the confidence,result with new industry has not achieved the expected economic benefits but also the original industrys are destroyed or even go bankrupt.This article is based on everlasting of family enterprise,combining GE and other successful pluralistic family enterprises' experience,trying to make a more deeply study on how to avoid risk for family enterprise's pluralistic business.