浙江休闲观光农业现状评价与发展对策

根据行业统计、文献调研和现场走访的结果,对浙江休闲观光农业现状评价与发展对策进行了研究。结果表明,浙江休闲观光农业的产生具有经济发展、环境改善和市场需求等多方面的背景,在发展的过程中形成了以休闲农庄、农业园区、农业产业、商贸流通和农业公园等主要形态,表现出了产业拉动能力明显、投资主体多元化、整合多种农业要素与生产形态和促进农民就业增收作用明显等特色,也为旅游业的发展拓展了新的空间。在产业发展过程中也存在一些问题,从主管机关的角度上看,缺乏有效而规范的管理部门与手段;从产业经营的角度上看,缺乏科学的经营手段和专业人员,经营档次较为低下;在基础理论和应用技术的研究方面也较为滞后。针对这些存在的问题,提出要加强行业管理,制定总体产业布局规划和开展基础理论与支持技术等方面的研究工作,以确保浙江休闲观光农业的健康发展。参10

Situation of leisure agriculture in Zhejiang and countermeasures for its development

By using the method of industry statistics,documentary investigation and vist on-the-spot,the author makes the study on the situation of the 1isure agriculture in Zhejiang Province and countermeasure for its development.The result showed that the growth of the lisure griculture in Zhejiang Province was based on such factors as the development of economy,the improvement of environment,the demand of market and so on.There comes into being many types of the lisure agriculture,such as recreational farm,agriculture zones,agricultural industry,agri-commercial circulation,agri-park,tourist commities base,tourist attraction and experience in farmer's house in the course of development.As a result,there have been lots of features such as the great help to pull the industry,the multi-source of investment,the conformity of different agricultural element and producing style,the effect for farmer to obtain more employment and income.It also brings about new opportunities for the development of tourism.But there still occurs some problems in the course of the industry development.There is no efficient and standard administration department and proper measures.Neither any scientific methodology nor professionals in view of business operation,and therefore the business consumption level is still very low.Finally,the study on basic theory and application techniques is still rare.For those problems,some practical measures must be taken to keep the healthy development of leisure agriculture.