| 呼伦贝尔市旅游形象定位研究 |
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| 引用本文： | 蒋玉华,杜卫红.呼伦贝尔市旅游形象定位研究[J].干旱区资源与环境,2010(3). |
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| 作者姓名： | 蒋玉华 杜卫红 |
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| 作者单位： | 呼伦贝尔学院旅游管理与地理科学学院; |
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| 基金项目： | 内蒙古自治区高等学校科学研究项目《呼伦贝尔市生态旅游开发研究》(NJSY07169)阶段性研究成果资助 |
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| 摘 要： | 旅游形象定位必须紧紧抓住旅游资源特色、环境背景、人文脉络以及当今旅游客源市场发展的趋势。以呼伦贝尔市的地脉、文脉、旅游资源及市场感应为研究基础,以呼伦贝尔现在的旅游形象定位及其宣传口号为研究对象,对呼伦贝尔旅游形象定位及宣传的主题口号提出建设性的意见。
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| 关 键 词： | 旅游形象定位 主题口号 建议 |
Study on tourism image orientation of Hulunbeier |
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| JIANG Yuhua,DU Weihong.Study on tourism image orientation of Hulunbeier[J].Journal of Arid Land Resources and Environment,2010(3). |
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| Authors: | JIANG Yuhua DU Weihong |
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| Institution: | College of Tourism Management and Geographic Sciences;Hulunbeir College;Hailar 021008 Inner Mongolia;P.R.China |
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| Abstract: | The tourism image orientation must seize the characteristics of tourism resources,environmental background and cultural context,as well as the trend on the development of today's tourist market.Based on the land vein,context,tourism resources and markets sensors of Hulunbeir,taking the tourism image positioning and theme slogan of Hulunbeier as the study subject,a series of constrictive suggestions were put forward. |
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| Keywords: | tourism image orientation the theme slogan suggestion |
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