| 商标英译技巧 |
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| 引用本文： | 崔学荣. 商标英译技巧[J]. 信阳农业高等专科学校学报, 2008, 18(2): 102-104 |
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| 作者姓名： | 崔学荣 |
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| 作者单位： | 河南师范大学外国语学院,河南,新乡,453003 |
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| 摘 要： | 商标英译是一种跨文化的交际活动。翻译时既要考虑译入语消费者的文化背景和审美情趣,又要尽可能地保持原语的意旨。在分析中英文化差异的基础上,根据不同情况,采用意译、音译或音意合译等方法。
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| 关 键 词： | 商标 翻译 文化差异 |
| 文章编号： | 1008-4916(2008)02-0102-02 |
| 修稿时间： | 2008-03-10 |
A brief discussion on the methods of Chinese-English trademark translation |
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| CUI Xue-rong. A brief discussion on the methods of Chinese-English trademark translation[J]. Journal of Xinyang Agricultural College, 2008, 18(2): 102-104 |
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| Authors: | CUI Xue-rong |
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| Affiliation: | CUI Xue-rong(Faculty of International Studies,Henan Normal University,Xinxiang 453007,China) |
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| Abstract: | Chinese-English trademark translation is a kind of intercultural communicative activity.During translation,not only the cultural background and esthetic appeal of target-language readers should be considered,but the connotati on f the source text should be kept.In the analysis of the differences between Chinese and English cultures,free translation,transliteration or both can be employed accordingly. |
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| Keywords: | trademark translation culture difference |
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