| 九江市休闲旅游产品体系构建与开发研究 |
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| 引用本文： | 孙冬英. 九江市休闲旅游产品体系构建与开发研究[J]. 安徽农业科学, 2011, 39(20): 12385-12386,12390 |
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| 作者姓名： | 孙冬英 |
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| 作者单位： | 九江学院旅游学院,江西,九江,332005;鄱阳湖生态经济研究中心,江西,九江,332005 |
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| 摘 要： | 通过实地调研的方法分析了九江市休闲旅游产品开发的优势条件和存在的问题,并对产品体系的构建进行了初步探讨,认为应着重从加强资源整合和实施品牌战略、做好＂水＂的文章和彰显产品特色、优化产品结构和加快产品创新等方面入手,科学开发休闲旅游产品。
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| 关 键 词： | 休闲旅游 休闲旅游产品 九江市 鄱阳湖生态经济区 |
Research on Construction of Leisure Tourism Product System and Development in Jiujiang City |
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| SUN Dong-ying. Research on Construction of Leisure Tourism Product System and Development in Jiujiang City[J]. Journal of Anhui Agricultural Sciences, 2011, 39(20): 12385-12386,12390 |
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| Authors: | SUN Dong-ying |
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| Affiliation: | SUN Dong-ying(Tourism College of Jiujiang University,Jiujiang,Jiangxi 332005) |
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| Abstract: | The advantages and problems in developing leisure tourism product in Jiujiang City were analyzed through field investigation.The product system construction was discussed.It was considered that the leisure tourism products should be developed scientifically from strengthening resource integration,implementing brand strategy,making water-related articles and revealing the product features,optimizing product structure and speeding up product innovation. |
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| Keywords: | Leisure tourism Leisure tourism product Jiujiang City Eco-economic region of Poyang Lake |
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